JetBlue TrueBlue - Buy TrueBlue points!! (other enhancements to TB program coming?)

Already up on jetblue.com:

NEW YORK, March 3, 2008 (PRIME NEWSWIRE) -- JetBlue Airways Corporation (Nasdaq:JBLU) today announces the launch of Buy TrueBlue(r) Points service that will allow members of the low-fare airline's customer loyalty program, TrueBlue, more ways to earn free travel. In a partnership with Points International Ltd. (OTCBB:PTSEF) (TSX:PTS) -- owner and operator of the world's leading reward-management portal, Points.com -- TrueBlue members will now be able to buy points for themselves or give points to other members via Points.com's industry-leading points-purchase platform.

"Allowing members to purchase TrueBlue Points will help them achieve their award goals faster and enhances the value of our loyalty program," said JetBlue Director of Loyalty Marketing Dave Canty. "Points.com has a terrific reputation in the industry. We are pleased to be working with them as we introduce the first of several enhancements to the TrueBlue program."

Great for non-AMEX members to reach a free flight before year-end.

Interesting comment in the last sentence. "...we introduce the first of several enhancements...."

Anyone heard reference to upcoming changes in the TB program?

http://www.flyertalk.com/forum/showthread.php?t=793563

http://www.flyertalk.com/forum/showthread.php?t=793563

Ha! Thanks for the info and sorry for the double thread. Thought I finally scooped the message board. Ends up, I'm a week late... :)

The sub-focus of the post remains relevant as it wasn't discussed in the earlier thread.

Any thoughts/news on the alluded-to future enhancements?

I can understand why you wouldn't expect the press release to be a week behind the website!


Great for non-AMEX members to reach a free flight before year-end.


yes, great for getting some use out of children's points, even if it adds another layer of complication and fees.