JetBlue TrueBlue - latest sale (R&R)

prices are pretty high for a sale, no? they seem considerably higher than JB's usual sale prices...

yeah not much of a sale!

prices are pretty high for a sale, no? they seem considerably higher than JB's usual sale prices...

yeah not much of a sale!

I think what they're counting on is that the people who take advantage of it are people who don't know what the normal fares usual are. They're just throwing the term "sale" out there hoping that people will notice it and take advantage of it regarless whether it is a persecived or an actual real "good deal."

prices are pretty high for a sale, no? they seem considerably higher than JB's usual sale prices...

They're sending a message to competitors on what they want the new fare sales to be.

They're sending a message to competitors on what they want the new fare sales to be.

why don't they just pick up the phone and say "hi competitors! we want the price to be X!"

or would that be collusion?

and this isn't?

what BS.

:)

why don't they just pick up the phone and say "hi competitors! we want the price to be X!"

or would that be collusion?

and this isn't?

what BS.

:)

You have to see the difference between you and the general public is that you know that these are essencially normal fares, not a really sweet deal/sale. From a strickly business aspect, its a pretty effecent way of selling tickets at a profit. The only real cost of this new "sale" how much it costs JetBlue to buy a computer (which they already had) and pay the IT guy behind it to put it on the website and shoot out few thousand copies of the same e-mail. Now, to call it a sale, they knocked about $5 or $10 (or there abouts) off each way of the ticket. Yet, if it sells more tickets than before the discount from the "sale", the cost of that $5 or $10 discount is overshadowed. Its all a marketing ploy. After all, isn't getting people in the seats at a profit the goal for B6?

And why wouldn't you want to save a few bucks if they are offering it back to you?

You have to see the difference between you and the general public is that you know that these are essencially normal fares, not a really sweet deal/sale. From a strickly business aspect, its a pretty effecent way of selling tickets at a profit. The only real cost of this new "sale" how much it costs JetBlue to buy a computer (which they already had) and pay the IT guy behind it to put it on the website and shoot out few thousand copies of the same e-mail. Now, to call it a sale, they knocked about $5 or $10 (or there abouts) off each way of the ticket. Yet, if it sells more tickets than before the discount from the "sale", the cost of that $5 or $10 discount is overshadowed. Its all a marketing ploy. After all, isn't getting people in the seats at a profit the goal for B6?

And why wouldn't you want to save a few bucks if they are offering it back to you?

i hear ya. for me, though, the sale fare is my motivator to book a vacation...and when the sale isn't really a sale, I just don't do it. Today is a good example: if the sale had been their usual JFK-FLL $69 price, I'd have already booked tickets for myself and wife. However, with the "sale" at $89, I'm not booking.

I understand the business side of it, I just want a good deal to NYC or BOS. I am in the mood for a nice weekend trip.

I understand the business side of it, I just want a good deal to NYC or BOS. I am in the mood for a nice weekend trip.

But what about the B6 experience; you're not willing to pay a little more for it?

But what about the B6 experience; you're not willing to pay a little more for it?

No. Maybe a very little, but no more than $5-10. And with a loyalty program that doesn't reward long-term loyalty, it is reasonable to consider flying B6 as lost opportunity cost for a better program.

And that $5-10 is more than another carrier, not more than what B6 is charging. Given the option between paying a lower fare or a higher "sale" fare, I'll take the lower fare.

These "sale" fares are higher than others were historically, and I don't blame B6 for trying to push the yields up a bit. As was noted above, many people will see sale, go check prices and maybe buy a ticket, especially if they don't remember that the sale fares used to be $10-20 less.

I have loyalty to a point.

today I got an email, I'm sure many others did as well, entitled "special offer for trueblue members." I opened it, and it was basically an advertisement for some tours/travel experiences, seeming to be from a third-party vendor. Prices did not seem especially attractive.

Is this going to become a trend, of offering sales that aren't really very good deals? it used to be that when I got a "sale" email from JB, it actually made me excited, as I knew there was a good chance it would push me to take a vacation. Now I feel like I might just stop reading them and relegate the JB emails to the rest of the junk advertising I get in email....

today I got an email, I'm sure many others did as well, entitled "special offer for trueblue members." I opened it, and it was basically an advertisement for some tours/travel experiences, seeming to be from a third-party vendor. Prices did not seem especially attractive.

Is this going to become a trend, of offering sales that aren't really very good deals? it used to be that when I got a "sale" email from JB, it actually made me excited, as I knew there was a good chance it would push me to take a vacation. Now I feel like I might just stop reading them and relegate the JB emails to the rest of the junk advertising I get in email....

You have the right to opt to receive certain emails, or just remove yourself from the list altogether. Every airline sends out '3rd-party' emails, the positive here is that jetBlue does this not nearly as much. And, you'd be surprised - sometimes those do contain pretty good deals. Even if it's only a few bucks, it's more in your pocket.

I don't know what everyone is complaining about. $49 to fly JFK-PIT or $99 to fly IAD-LAS seems pretty darn cheap to me!

i hear ya. for me, though, the sale fare is my motivator to book a vacation...and when the sale isn't really a sale, I just don't do it. Today is a good example: if the sale had been their usual JFK-FLL $69 price, I'd have already booked tickets for myself and wife. However, with the "sale" at $89, I'm not booking.

Unless JB doesnt plan to offer those $69 any time soon again

You have the right to opt to receive certain emails, or just remove yourself from the list altogether. Every airline sends out '3rd-party' emails, the positive here is that jetBlue does this not nearly as much. And, you'd be surprised - sometimes those do contain pretty good deals. Even if it's only a few bucks, it's more in your pocket.

I wasn't questioning their rights...they certainly have the right to send out whatever emails they want, to whoever is on their list. My point is simply that up until this point, I took them more seriously, and now, I'm more apt to disregard their "special deals" is all. Something for their marketing people to consider.

I wasn't questioning their rights...they certainly have the right to send out whatever emails they want, to whoever is on their list. My point is simply that up until this point, I took them more seriously, and now, I'm more apt to disregard their "special deals" is all. Something for their marketing people to consider.

I understand where you are coming from. However before the LH deal , JB really needed the $$$, now they dont need it as badly so maybe they feel they dont have to offer those rock bottom fares any longer or at least for awhile. They will probably continue to do so in those markets where they havent gotten the mkt share they wanted to.

Cant tell you how many times (not regarding air fares) that I saw a sale on something and knew it was more then what they asked for in the past. Well they never went lower and by the time I jumped on it what I wanted was gone.

In regards to JB the unknown question is will JB be returning to the old sale Prices? or in your case will $89 be the lowest they will go for when you are looking to travel? How much are the other Carriers charging and how much were they charging?

I remember 1 job I once had. There were items that just sat on the shelf and he had ordered a ton of the stuff. When it wasnt moving at all, I was told to put the items on a 50% off sale. I didnt change the price , I simply had to put a new price tag that was 2x the old price, thusly its a 50% off Sale. In no time we sold out, and they paid the same exact price as it was teh week before.

So much for the New & Improved, or bigger package yet less weight of product etc etc

No. Maybe a very little, but no more than $5-10. And with a loyalty program that doesn't reward long-term loyalty, it is reasonable to consider flying B6 as lost opportunity cost for a better program.


I always pick the flight I want, not the one that is the cheapest. Besides, even the higher-fare flight can be had for less if you know when to buy.

Besides, even the higher-fare flight can be had for less if you know when to buy.

But then it wouldn't be the higher fare flight ;) And I generally need to buy a ticket when I'm looking for one, not weeks before or after.

I too travel on my schedule as the main deciding factor, but there are other factors, including price (I'd probably shift my schedule somewhat to save $300), carrier (I'd pay a little more to fly some carriers, or to avoid others) and loyalty schemes. All these things come in to play, and as I noted above the margin for B6 is probably $5-10 for me, though it would depend on which carrier I'm comparing to.

S.

I don't know what everyone is complaining about. $49 to fly JFK-PIT or $99 to fly IAD-LAS seems pretty darn cheap to me!

ok that is a good price, but right now many of the airlines are outpricing Blue by quite a bit on the MCO to LGA route, and MCO to BOS.

ok that is a good price, but right now many of the airlines are outpricing Blue by quite a bit on the MCO to LGA route, and MCO to BOS.


can it be that JB is so much better that they sold out of their lower fares and the others havent? JB doesnt put every single seat out at the bottom price. so I would expect at times that JB sells out of its lower fares and thusly AA/DL/US/CO will be offering cheaper fares since they havent sold out of their ElCheapos as of yet.

can it be that JB is so much better that they sold out of their lower fares and the others havent? JB doesnt put every single seat out at the bottom price. so I would expect at times that JB sells out of its lower fares and thusly AA/DL/US/CO will be offering cheaper fares since they havent sold out of their ElCheapos as of yet.

maybe, just have idle talk here.

The sale is annoying. The day before I got the email I booked PIT-BOS at $189 and then it became $139 with no way to get the difference back without losing $40 of it. Change fee is typical, but I thought 24 hour canceling was still typical among other airlines, and it's gone from JetBlue....

But then it wouldn't be the higher fare flight ;) And I generally need to buy a ticket when I'm looking for one, not weeks before or after.

Then it WAS the higher fare flight ;)
I guess the difference is that I schedule my trips at least a year in advance, if possible. That leaves me enough time to get an idea of fare history.
I don't want to brag but I usually pay within $50 of the absolute lowest point in the fare history of a particular flight.

But what about the B6 experience; you're not willing to pay a little more for it?

I am willing to pay much more if B6 has the only non-stop flight available. :)

I'll pay extra for a direct flight as well--especially during the winter months. Unless there is a storm measuring in feet of snow, I can be pretty sure that I will get off the ground in SYR. :D

That being said, I'm actually contemplating paying $299 a ticket, one way to MCO for my youngest and I during the February school break. I can use rewards for the way back. Prices from SYR during school breaks are ridiculous. :(