Newsstand - Zoom airlines announces SAN-LGW service (starts 6/20/08)




Top Tier
Dec 18, 07, 7:01 pm
http://www.signonsandiego.com/news/business/20071218-1623-bn18zoom.html

Four years after Lindbergh Field lost its only overseas service, no-frills flyer Zoom Airlines announced Tuesday that it will begin nonstop flights next summer from San Diego to London.
Airport officials wooed the Canadian-based economy-fare airline with a mix of financial incentives, beating out San Francisco and Seattle for the service.


Among other things, the San Diego County Regional Airport Authority offered $200,000 in marketing incentives to promote the new overseas flights here and in London, and $100,000 in temporary landing fee and terminal space rent waivers.
Zoom, which already offers daily flights between New York and London, said it will launch its new twice-weekly San Diego-London route June 20. The airline also has routes from Canada and Bermuda to Europe and is introducing new routes between London and Fort Lauderdale and Denver next year.

Flights will depart from San Diego on Mondays and Fridays at 4:35 p.m. and arrive at Gatwick Airport in London at 11:05 a.m. the following day. They will depart from London on Mondays and Fridays at 11:30 a.m. and arrive in San Diego at 2:50 p.m., the airline said.

“We expect the flights will be popular on both sides of the Atlantic,” said Thella Bowens, president and chief executive officer of the Airport Authority. “The London flight will give San Diego's tourism industry access to thousands of British travelers, who tend to stay longer and spend more.”

A Zoom round-trip ticket from San Diego to London in late June will cost either $498 or $898, depending on whether passengers book economy or “premium” economy seats, which offer perks such as additional leg room and meal and drink benefits.


tom911
Dec 19, 07, 12:12 am
Among other things, the San Diego County Regional Airport Authority offered $200,000 in marketing incentives to promote the new overseas flights here and in London, and $100,000 in temporary landing fee and terminal space rent waivers.

I know SFO has been waiving landing fees for carriers that start new service from there. I wonder if these "marketing incentives" to promote flights are unique to San Diego, or whether other U.S. airports put that kind of money up front, too. I could see a battle between airports to offer the most cash up front to get a new carrier to come in.

YVR Cockroach
Dec 19, 07, 12:19 am
Given the relatively-short SAN runway, I wonder how payload restricted Z4 is going to be. I imagine a 44 lb checked baggage allowance + weight limits on carry on will be de rigeur.


I know SFO has been waiving landing fees for carriers that start new service from there. I wonder if these "marketing incentives" to promote flights are unique to San Diego, or whether other U.S. airports put that kind of money up front, too. I could see a battle between airports to offer the most cash up front to get a new carrier to come in.

SEA provided AF and LH with deals like this:


In February, the port steepened the discount it began offering in December 2005. Under the program to attract new direct European and Asian flights, the roughly $250,000 annual fee that carriers pay to use the international arrival facilities is slashed by 75 percent for the first two years to $62,500. The landing fees paid by the carrier, which typically amount to $100,000 per year, are waived entirely during the first year and then cut by 75 percent the second year. The port also spends $455,000 to market the new flight during its first three years.


http://seattlepi.nwsource.com/business/338426_route06.html

A few years earlier, PDX provided LH with this:


Assuring Lufthansa's success: Prior to starting its direct flights to Europe in March, Lufthansa and the Port of Portland negotiated a one-year waiver of $2 million in landing fees and terminal rents.


http://portland.bizjournals.com/portland/stories/2003/12/08/focus9.html


tom911
Dec 19, 07, 12:21 am
Clearly some big dollars in play here hoping that the new routes work out.

msimons
Dec 19, 07, 12:32 am
Gee....
http://www.flyzoom.com/index.cfm?fuseaction=pubDsp.dspSeatingOptions

what for $15 more you get to select your seat ?
or for $100-300 more get 4 extra inches.

I'm in san diego....but I'll pass.
Reminds me of southwest....or a charter flight.

fly4funsea
Dec 19, 07, 1:20 am
Gee....
http://www.flyzoom.com/index.cfm?fuseaction=pubDsp.dspSeatingOptions

what for $15 more you get to select your seat ?
or for $100-300 more get 4 extra inches.

I'm in san diego....but I'll pass.
Reminds me of southwest....or a charter flight.

Although not about Zoom I was looking at going out to the mid west a while ago and was looking I think at ATA. What seemed like a good air fare at first turned out to be about the same if not a little more then the big guys after some of the "perks" were thrown in. Wouldn't the cost for a London flight be about the same on a bigger airline?

alanR
Dec 19, 07, 11:50 am
Given the relatively-short SAN runway, I wonder how payload restricted Z4 is going to be. I imagine a 44 lb checked baggage allowance + weight limits on carry on will be de rigeur.
44lb is the normal checked luggage allowance & 11lbs for hand luggage on all Zoom flights



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