Newsstand - Airline's '....' Promo Not What You Think
Rejuvenated
Dec 3, 07, 7:23 pm
Act fast and you too can cash in on the "...." promotion.
The fire sale by Fort Lauderdale, Fla.-based Spirit Airlines promises "Many Islands, Low Fares" deals as low as $9 for future travel dates between Fort Lauderdale and the Bahamas.
Source: http://abcnews.go.com/Business/story?id=3945773&page=1
Two threads on this have already been deleted: one in NewsBuzz, one in OMNI. (This is not a comment on moderator actions, just a statement of publicly visible fact.) I wouldn't be surprised to see this one disappear too.
Two threads on this have already been deleted: one in NewsBuzz, one in OMNI.
:rolleyes:
The above is not a comment directed at you, or anyone else specifically...
This is a brillant marketing plan by Spirit. I would love to meet their marketing person so I could congratulate them in person.
LadyPhoenix
Dec 4, 07, 3:13 pm
I'm having a hard time believing Spirit's innocence (I'm sure that British citizen has teenagers).
I'm having a hard time believing Spirit's innocence (I'm sure that British citizen has teenagers).
Of course they knew what it meant, just look at this quote.
"The most obscene thing we've noticed," Arbelaez said, "is what other carriers have charged to fly the Caribbean before Spirit's $9 fares." The airline has no intention of pulling the promotion, which runs until midnight today, he added.
It's about the best marketing strategy I've seen in a long time. Most everyone was amused, the few whiners who weren't amused called the news, which gave Spirit free publicity. Just look at how many times "9 dollar fares" is mentioned in that article.