sobore
Jun 21, 07, 6:42 am
http://www.iht.com/articles/2007/06/19/business/beds.1-78201.php
The latest dogfight in the highly competitive airline industry is for bragging rights to the best night's sleep in the sky.
When British Airways spent £200 million, or $300 million, in 2000, to become the first international airline with seats that convert to completely flat six-foot beds, it set off the seat wars.
Now the conflict has escalated, with dozens of airlines rushing to market with their version of seats that "transform your journey into a moment of sublime relaxation and comfort," as Thai Airways promises in its Royal Silk business class.
The latest dogfight in the highly competitive airline industry is for bragging rights to the best night's sleep in the sky.
When British Airways spent £200 million, or $300 million, in 2000, to become the first international airline with seats that convert to completely flat six-foot beds, it set off the seat wars.
Now the conflict has escalated, with dozens of airlines rushing to market with their version of seats that "transform your journey into a moment of sublime relaxation and comfort," as Thai Airways promises in its Royal Silk business class.