JetBlue TrueBlue - JetBlue service initiatives to be cost neutral: CEO

The article only lists some of the current projects, but a pretty good article.

JetBlue service initiatives to be cost neutral: CEO (http://www.reuters.com/article/ousiv/idUSN3022131520070330)

Talk about rose-colored glasses!

I just don't see how JetBlue can solve massive infrastructure problems and still be revenue neutral. You've got to give Neeleman an "A" for optimism, but he's in the airline business. And the reality is, it's a very tough and costly business.

Seriously....How is it cost neutral to buy a whole bunch of computers and put them in airports and maintain them and the connectivity they need to get to the JetBlue reservation system so pax can "update their reservations en route." And then there's the whole issue of actually having to get the reservations web site up to snuff so it can actually support this functionality.

It is probably cost neutral relative to hiring enough res agents and CSRs, but otherwise I'm not buying it.

Capital costs are different from operating costs - also it says they lost $30 million for the recent debacles so perhaps he means that the increased costs will be less than if they have more problems like the recent ones.

At any rate, I had one of my rare B6 flights JFK-RIC today, and the pilot came out of the cockpit to apologize for a 15 minute delay, asked for a show of hands for first flight B6ers, extended a thank you, then said thank you to all of you who have come back to B6. "I love my job and we want you to have a good flight." ^ ^ ^

Can't remember the last time that happened on a network carrier.

Seriously....How is it cost neutral to buy a whole bunch of computers and put them in airports and maintain them and the connectivity they need to get to the JetBlue reservation system so pax can "update their reservations en route."

I seem to recall Neeleman saying that they wouldn't really be installing kiosks airside in terminals - just that people from the executive offices in Flushing would be able to bring their laptops down to JFK and set up stations (using the already installed wireless network that's set up) where passengers could change their reservations without having to wait on long lines at gates or the customer service desk.