JetBlue TrueBlue - TrueBlue, not Jetblue, but Blueberry Juice

I saw an ad that read "True Blue" yesterday. Initially I thought about jetblue, but after looking at the pictures, I realized it's actually a new brand for blueberry juice. Hmmm..... :D I guess TM and ® only apply to those within the same industry...

haha, funny stuff...off to Google for me :D

I guess this can only help jetBlue. I think I might smell a new beverage choice on jetBlue flights!!!

True Blue is a common term... Ford Motor Company uses paint called "True Blue" on a lot of its earlier models.

--Russ

I'm a trademark attorney....the likely reason for the multiple uses of TrueBlue is that no one company's use of the term has become so famous that it gives them rights to the term in industries in which they are not actually involved.

For example, Toys "R" Us have rights to that backward "R" in just about any industry. They could stop someone from calling themselves Airfares "R" Us even though they do not sell plane tickets at Toys "R" Us stores.

JetBlue hasn't built TrueBlue up to that level of fame so both companies are allowed to use it so long as their uses do not overlap into the same channels of trade

I'd laugh if this juice made it's way onto our aircraft ;)

I'm a trademark attorney....the likely reason for the multiple uses of TrueBlue is that no one company's use of the term has become so famous that it gives them rights to the term in industries in which they are not actually involved.

For example, Toys "R" Us have rights to that backward "R" in just about any industry. They could stop someone from calling themselves Airfares "R" Us even though they do not sell plane tickets at Toys "R" Us stores.

JetBlue hasn't built TrueBlue up to that level of fame so both companies are allowed to use it so long as their uses do not overlap into the same channels of trade

Thanks for that interesting insight!

What determines if/when that "level ofo fame" is reached?

The backwards "R" in Toys R Us also reminds me of the backwards R in KORN - the band. How do both use it?

Also, has Donald Trump been successful in tradmarking the term "You're Fired!" ?? I stopped following that story, but I don't see how regular words like that can be "owned" by one person.