JetBlue TrueBlue - Fly EOS JFK-STN and Earn 100 Trueblue Points

http://www.eosairlines.com/inter/jetblue/

Here comes the beginning of a codeshare.

Well, it looks like B6 finally has a partner, but how successful could this be? EOS is all J, while B6 is all Y (yes, it might be "better" Y than some others, but it's still Y any way you look at it). How many of B6's $99 pax will be willing to pay $3000 to fly across the Atlantic?

Well, it looks like B6 finally has a partner, but how successful could this be? EOS is all J, while B6 is all Y (yes, it might be "better" Y than some others, but it's still Y any way you look at it). How many of B6's $99 pax will be willing to pay $3000 to fly across the Atlantic?

If you take a few minutes and listen to the beginning of yesterday's webcast at Analyst Day, you'll learn that MANY carriers, not just one, are interested in codesharing with jetBlue and their domestic route network. Right now, it's the same it has been for the past few months...just getting the logistics and "stuff" worked out is very tedious.

EOS is an affordable business class experience. Therefore, many who fly the airline are not usually your typical wealthy business person who only settles for first class travel even on the shortest hop.

What you're implying is that jetBlue's $99 pax NEVER fly international on a $3,000 ticket and that is beyond ridiculous. Just because jetBlue has affordable fares within the U.S. and to some other nearby countries, does not mean that their customer base doesn't have money. Also, jetBlue will benefit from the customers originating travel in Europe.

It's funny how jetBlue receives criticism for not having an international codeshare....now there is finally talk of one, and there is still some criticism/skepticism.

JetBlue's people and the airlines who they codeshare with have brains - they know what they are doing.

Here is the link to the interesting, lengthy web cast:

http://investor.jetblue.com/phoenix.zhtml?p=irol-eventDetails&c=131045&eventID=1430016

PS - I received this promo in my TrueBlue statement today. It is a GREAT deal! I don't think it has anything to do with a codeshare yet - it is just a promotion.

How many of B6's $99 pax will be willing to pay $3000 to fly across the Atlantic?

I actually think this is a great move by B6. Obviously, they're not trying to convince the leisure passenger who price hunts online for the lowest price to fly business class to London for $3k. However, I think they're trying to capture the business traveller that would normally fly Eos across the pond. This promo would allow 'the-business-traveller-who-has never-flown-jetBlue' to take a free trip anywhere B6 flies, free of charge (sans taxes). Mgmt, IMHO, is banking on the hopes that if they like it, they'll tell their friends/coworkers/business partners/corporate travel dept how much they enjoyed the experience and, in effect, increase the amount of business travel seen on B6.

MAXjet is closer in price and also serves IAD and Vegas. That's a serious codeshare contender!

This looks like one of those deals that sounds good on the surface but when digging a bit deeper it looks like a very odd match.

I just don't see how EOS travellers will want to travel on B6 after travelling on EOS, hence the free ticket for this thing to have any possibility of working.

EOS: "The Eos experience is designed especially for international business executives, flying Eos is more akin to flying on a corporate jet than sitting in a typical business class section."

- 48 seats on planes built for 220
- 6' 6" fully flat beds
- 21 square feet of personal space
- "Fast Track" check-in
- 4-course gourmet meals
- Personal entertainment system with Bose® Noise Cancelling headphones

EOS (and MaxJet) are getting most of their customers from the legacy business class travellers, not from economy paying pax wanting to trade up because its a bit more affordable than previously.

Furthermore most of the EOS customer base is choosing EOS now because London-New York is all they want to travel. I highly doubt they are choosing EOS and then a US based legacy carrier, especially in coach. If they want to travel elsewhere in the US, they'll likely fly Business Class with a carrier (or alliance) that provides Business Class the whole way.

EOS's major benefits compared to B6's major benefits are like comparing a luxury car service to the subway (and I'm not saying B6's service is like NYC subway's service; just making a comparison). No matter how nice that subway is, and some cities have nice subway systems, its still a subway.

As for B6, many (if not most) of its customers definitely tie JetBlue to low fares. After all, this was JetBlue's strategy for many years. Even now when its not the low fare leader, it has that reputation. Travellers that have been flying B6 coach will want to fly business across the pond? Surely some will but what's needed is a solid base of those pax, not ones willing to do it only every now and then. The legacies have a higher percentage of those flyers than B6 does. Meaning, how many pax does EOS really expect would come from B6 if a codeshare would ever come about.

It just seems to me that B6 had better add a Business Class section if they want Business Class travellers, or hook up with a carrier that offers a class of service more similar to what it has now. Even though many current air travellers can splurge on Business Class if they want to, a solid base of them are needed to have any sort of partnership.

MAXjet is closer in price and also serves IAD and Vegas. That's a serious codeshare contender!

Agree, but at least its a start! Also want to point out that it seems like it might be something EOS is doing to draw people to EOS. I'm sure their paying jetBlue for giving away the 100 trueblue points. For now it seems that way to me but give it a couple months, theres gonna be some real alliances.... I can just see it now!

Just want to note that it seems like some of the people here on this thread is just jealous that jetBlue has
1- Better coach product
2- Better inflight entertainment
3- Better service
4- Better snacks option
5- Better "amenity kits" for domestic coach redeye flights
6- Better inflight crew
7- and now the BEST partner for their frequent flyer program.

it seams to me that they are have no plans to fly to other US cities besides NY, and rather than loos teh business of poeple flying on other carriers, they have made a partnership.

I think the UK EOS travlers will enjoy a 1-5 hour B6 trip very much, even after the flight from the UK

Just want to note that it seems like some of the people here on this thread is just jealous that jetBlue has
1- Better coach product
2- Better inflight entertainment
3- Better service
4- Better snacks option
5- Better "amenity kits" for domestic coach redeye flights
6- Better inflight crew
7- and now the BEST partner for their frequent flyer program.

Good luck with #7. EOS is the "BEST" partner? Why? Because no one else flies into London? Wrong. Because no one else offers business/first class across the pond? Wrong. Because EOS flies to the most common vacation/business destinations? Wrong. If JetBlue's customers are primarily London area travellers extremely interested in flying business class, then it would be the "BEST" partner.

These two airlines are too far apart in what they want their customers to experience to have any sort of meaningful partnership. No one should hold their breath on JetBlue/EOS being together long term in a significant way. I'm surprised EOS would even enter into such an agreement. "Hey, we want our customers to feel overly-pampered in every way possible. How about we turn them on to JetBlue in the US?" From a marketing perspective, it just doesn't pass muster. JetBlue has a very good product but at its core is anti-EOS.

This is one deal only. JetBlue will find a suitable partner (equally beneficial to JetBlue and that partner) but the partner certainly isn't EOS.

At most with EOS, JetBlue will offer its members the ability to accumulate more than 100 points (200?, 300? 400? 500?) to fly on EOS. In turn, JetBlue will buy a ticket (at a predetermined discount rate) from EOS. JetBlue's customers get something and EOS gets something.

I think the UK EOS travlers will enjoy a 1-5 hour B6 trip very much, even after the flight from the UK

But this is a HUGE assumption that EOS cares about people who don't already live in New York. I don't think they do.

This is NOT about building a codeshare. They shouldn't want to deflate the brand experience by suggesting its customers go to coach when they get to JFK: That is the customer's choice to make. So don't call this a potential codeshare. EOSs potential future customers already live and work in NYC. As such, they go to London on EOS, get their Trueblue points, and redeem them AT A MUCH LATER TIME.

Right now, B6 is low cost in the same way that Target is in retail: Still low prices like WalMart, but still catering to a higher income audience. This is often the crowd I have seen on many B6 routes. All of those families of 6 going to florida, or even whole families flying to the west coast: mom or dad has the money to try EOS. If not, they wouldn't be flying as much as they do with the whole family. And with the family, they don't mind flying a good coach product. TVs help.

Keeping this affluent market of consumers happy is good for B6, and the assumption is likely that if mom or dad has the points for a B6 flight, they will use it to buy 4 more tickets when the clan wants to go see Mickey in Orlando.

Overall, this is a good advertising plan for B6. My guess is that their demographic data tells them few EOS earned tickets will be redeemed without some paying passengers tagging along, too, thus resulting in perhaps the conversion of some new customers to use B6 for future leisure travel, and forking over some money for the kids and the spouse, too.

I have a different issue when I see the terms of this agreement: Right now B6 clearly controls its inventory for award tickets. However, it won't be hard for them to learn who are the customers who redeem their awards due to 100 points from EOS. At some point in time, will B6 decide that it wants to be less restrictive on award inventory for this special affluent category of consumer? Might they begin adjusting award inventories based on revenue earned per TrueBlue member? Are they already doing this? Its important to note that you can't see award inventory without logging on as a member....

Honestly, from a business perspective, this wouldn't be a bad idea. And actually, I wonder if B6 might consider it for the rest of us. For example, if I want to use my points on a flight, but can in that same transaction, decide to buy a companion ticket...(or 2 or 3 companion tickets), because thats when the paying members of the group want to fly....could the award inventory be adjusted? The EOS plan would work better, I think, if the parent who goes to London can get his kids to see Mickey at a time they actually want to fly.

I highly doubt they are choosing EOS and then a US based legacy carrier, especially in coach. If they want to travel elsewhere in the US, they'll likely fly Business Class with a carrier (or alliance) that provides Business Class the whole way.


umm... jetBlue's seat pitch will soon be 34" to 36" and exit rows are 37" to 38".... thats equal to or within a inch or two from the first class / business class cabins on a majority of domestic flights. (some are 36", most are 37" to 38", and NWA have some that are 34") On top of that, since jetBlue's seats are alot thinner than the tradtional first class seats, that just add to more room to streach out. Plus, the seat width is about two narrower than that of domestic first class seats in general, however, i'm pretty sure you cant move the arm rest on first class seats whereas you can on jetBlue's seats which give you even more room than that on domestic first class seats. So space, you get about equal or more. Plus its pretty rear to find amenitites kit on domestic flights, regardless of class traveled, at least with jetBlue you get a shut eye kit on red eye flights, isnt much, but is alot more than what you get on other airline. Service, I think, is about the same or better than most other domestic first class service. As for food, I much perfer the all you can eat jetBlue snacks over the traditional coach food that made its way into first class these days. If you ask me, with the recent changes jetBlue made, I think jetBlue is the luxury car and other airlines flying today are the subway trains.... (except for UnitedPS and American's 767s) :D

umm... jetBlue's seat pitch will soon be 34" to 36" and exit rows are 37" to 38".... thats equal to or within a inch or two from the first class / business class cabins on a majority of domestic flights. (some are 36", most are 37" to 38", and NWA have some that are 34")

Trust me, no matter how good JetBlue's 17.8 inch wide coach seats are on the 320's, they still don't compare to a 20.75 inch first class seat on another airline. Esp. when it is a full flight.

Now, I am willing to argue for the Embraier, but, I'd rather be in a FC seat on any airline than a coach seat on a full flight on the 320's

Service, I think, is about the same or better than most other domestic first class service

Most FA's in first class will refill your drink without asking,, I don't think i've ever seen this done on JetBlue

As for food, I much perfer the all you can eat jetBlue snacks over the traditional coach food that made its way into first class these days

Again, they say unlimited, but, FA's don't directly advertise it. Plus, once again, they only go around offering it once.

Just want to note that it seems like some of the people here on this thread is just jealous that jetBlue has
1- Better coach product
2- Better inflight entertainment
3- Better service
4- Better snacks option
5- Better "amenity kits" for domestic coach redeye flights
6- Better inflight crew
7- and now the BEST partner for their frequent flyer program.

1. See above
2. Delta's new coach product gives you SEVERAL ondemand movies, On-demand games, oh, and a much better entertainment expirence.
3.Very much debatable
4.Again, most Embraier flights only offer 2 snacks, and the snack basket is nothing different than other airlines
5.Who really needs an amenity kit with cheap eye shades?
6.Debatable
7.Can JetBlue fly me to Hawaii for free? Nuff said.

Now, I am willing to argue for the Embraier, but, I'd rather be in a FC seat on any airline than a coach seat on a full flight on the 320's

Can't argue there. The bus always seems croweded when it is full, hopefully the row taken out will help some with this.


Most FA's in first class will refill your drink without asking,, I don't think i've ever seen this done on JetBlue

Hopefully first class service is better than our coach service. Your paying an arm and a leg to be up there.


Again, they say unlimited, but, FA's don't directly advertise it. Plus, once again, they only go around offering it once.

Our new PAs address this very issue :)


7.Can JetBlue fly me to Hawaii for free? Nuff said.

Again we are only 6 years old. Up until late '05 Southwest couldn't even get you to Hawaii for free or at all. You could get to places like Lubbock, El Paso, or Spokane. Give it time and I bet eventually we'll get you there.

1. See above
2. Delta's new coach product gives you SEVERAL ondemand movies, On-demand games, oh, and a much better entertainment expirence.
3.Very much debatable
4.Again, most Embraier flights only offer 2 snacks, and the snack basket is nothing different than other airlines
5.Who really needs an amenity kit with cheap eye shades?
6.Debatable
7.Can JetBlue fly me to Hawaii for free? Nuff said.

1. jetBlue's "coach" product is better and it is that simple. You get more bang foro your buck at jetBlue.

2. Delta's new coach product:
a. would not have even happened if it weren't for jetBlue...its a competitive response
b. is not finished being retrofitted
c. won't be on EVERY airplane, EVERY flight in the fleet. At jetBlue, you get something very nice called consistency.
d. the IFE being superior to jetBlue is debatable, as you would like to say.

3. Better service is very much debatable? Maybe so, but you can't argue with all the awards jetBlue receives first or sometimes second place. The list goes on and on and there are so many that it is impossible for each poll/survey/etc. to be "skewed" or whatever nonsense jetBlue bashers try and fabricate. Either way, last I checked jetBlue is the airline with extremely posoitive media buzz and you hear the most positive word-of-mouth of any airline regarding jetBlue. Also, jetBlue's complaints per 100,000 customers to the DOT is an industry-leading low compared to other airlines. They must be doing something right! In addition, jetBlue's policies and fees are a lot more customer friendly and less strict...that is a fact.

4. Other airlines don't really offer free snacks FOR THE MOST PART. jetBlue does - and they do it in style and without clogging the aisles!

5. At least they give you something. Cheap? Cheap? Cheap? Tell me what AA or DL or UA give you on a ShutEye transcon usually for MORE money!?? I'd love to know. I actually find the eye shades to be quite nice. It's a LCC that is offering something most legacy airlines do not offer.

6. Again, the awards speak for themselves. Same goes for jetBlue's leading market share in many markets. The people at jetBlue just seem to be friendlier. Obviously not everyone there is great but for the most part, they are nicer and friendlier than at other airlines.

7. Stupid and getting old. jetBlue has its niche...enough said.

Pretty much jetBlueFA and jetBlueNYFL said it all, but would like to add...


Now, I am willing to argue for the Embraier, but, I'd rather be in a FC seat on any airline than a coach seat on a full flight on the 320's

And I rather be on jetBlue's 190 over the legacy carrier's turboprob / crj that offers substandard legroom and/or a substander should of never even exisited first class cabins. (I love how a few years ago, United printed "Business Class" on my boarding pass for a flight on a turboprob with 30" seat pitch)


Most FA's in first class will refill your drink without asking,, I don't think i've ever seen this done on JetBlue

Its a hit or miss on this one. More of the miss in todays world.


5.Who really needs an amenity kit with cheap eye shades?

The point was jetBlue offers something more than what is offer on other airlines on the same route.


7.Can JetBlue fly me to Hawaii for free? Nuff said.

uh no, but why would you anyways, its like near impossible to get a free ticket to hawaii on the other airlines anyways. Plus, why go to the overrated and overpriced islands in the middle of the pacific when I can go various islands in the Caribbean (plus the Bahamas and Burmuda) with just as nice resorts and beaches for free with jetBlue and the same substandard legacy airlines that flies to Hawaii?

Right now, B6 is low cost in the same way that Target is in retail: Still low prices like WalMart, but still catering to a higher income audience. This is often the crowd I have seen on many B6 routes.

Agree...
jetBlue = Target (Cheap and civilized, except in the boarding process after boarding row 20 and higher)
Southwest = WalMart (Cheap and uncivilized)
SkyBus = The Dollar Stores (Dirt cheap for nothing)
Legacy Carriers = Regular Department Stores (Overpriced for what you get)
:D

I find it very interesting that recent comments on this thread are all in regards to a Y to Y comparison. Surely JetBlue's Y is better than Y of other carriers.

However, this thread got started because of EOS having a promotion tied into JetBlue. JetBlue is trying to be ahead of competitive Y. However as is, it will always be five steps behind J/F offerings out there. Sitting three across while served a bag of chips just isn't a J/F experience, especially on a transcon.

EOS is about a plush experience. Legacy F typically isn't an EOS experience but legacy J/F is way closer to EOS than JetBlue Y is.

An earlier comment referenced JetBlue having its "niche". True. That niche is completely anti-EOS and EOS's niche is completely anti-JetBlue. Furthermore JetBlue's niche is not a competitor to legacy J/F.

Interesting to note that B6 promotes no middle seats on the 190's yet the 320's have them. Seems a bit contradictory to refer to them only when it suits them. Reality is it does make a difference; a huge difference even in Y.

JetBlue's Y is the best Y product out there; certainly not great (it is Y after all) but the best because of what competition currently has out there. However, thinking the JetBlue experience a better alternative to legacy J/F is simply naive.

uh no, but why would you anyways, its like near impossible to get a free ticket to hawaii on the other airlines anyways.

I've flown to Hawaii twice for free on Delta.

Plus, why go to the overrated and overpriced islands in the middle of the pacific when I can go various islands in the Caribbean (plus the Bahamas and Burmuda)

I don't know what world you are living in, but the Bahamas and Bermuda aren't "Underpriced" themselves. Bermuda is extremely expensive everywhere, and Bahamas suffers from major crime problems, if you don't stay near the tourist areas.

I have found Hawaii to be cheaper in almost all cases when compared to Bermuda and the Bahamas

However, thinking the JetBlue experience a better alternative to legacy J/F is simply naive.

Very Well Said, and I think most B6 fans really need to realize this. While they do offer a better COACH product (I will give them this on for the E190's, they do have a one-up on Delta between BOS-JFK with this). It is certainly not a FIRST product by any means (like they advertise in their commercials)

Well this thread is certainly OT but I shall throw my ring in the fire.

Coach is not First Class. A tree is not a pen. Or is it?

In the USA there is no lounge access with a First Class ticket for domestic travel. And in all honestly there is no meal or meal worth eating in First Class. Basically this has turned into the choice of two or more unlimited not so interesting snacks. Now there is a bigger seat and one FA for help you all during the start of the flight, but then works the first part of the economy cabin. I guess you could board first and may have your bags out first at baggage claim (good luck).

Now jetBlue offers this without this without the priority boarding and baggage. Most flights you get a selection of snacks that is interesting and a departure from thelegacy norm. Let us not forget that jetBlue offers TV on ALL flights; shuttle and otherwise.

And hear is the biggest thing jetBlue offers for be that United, Delta, US Airways, Virgin Atlantic and British Airways lack in the view of a paid First/Business/Upper Class (again the marketing lingo is killer) is value. When exiting a jetBlue flight I feel that the money I or my company spent was worthwild. When I have had a comment or concern they all have been dealt with within hours.

Is jetBlue Eos? No; but who know? jetBlue is building a new terminal next to T4 (The terminal Eos uses and other international airlines) and may feature a some features that may fit the needs of that market. I do see jetBlue adding a lounge sorta like Virgin Blue's Blue Room but with a LF HON Circle F lounge vibe and exclusivity (only for yearly members (fee), people who pay a fee when booking and Eos transfer guest). And hear is the juice bit, jetBlue could use the lounge in the morning for people coming out red-eyes to 'Refresh and Renew' before going to work by offering a pre-booked meal and/or massage and offer showers. Maybe even tag there guest's bags to the Lounge to make things faster.

A few thoughts on this promotion from the other perspective...that of a Transatlantic traveler.

I've decided to take EOS up on this offer and will try them out next month rather than take BA across the pond. I was really motiviated to do this to try out what sounds like a superior product vs BA Biz Class...and also to avoid the hellish LHR security experience. Is this a good deal for me? Well a free ticket is nice...but I've never flown B6 before. BA isn't running a miles promo as they were for the end of the 4th quarter, so I guess this offer does appeal to the 'value' shopper in me. I would frankly have preferred double EOS Club48 points which can be turned into an airline ticket on any carrier (based upon the value of the points you have). That way I could choose a carrier I'm interested in flying on.

I will I'm sure over the next year or so use the B6 ticket...even though it is all coach and I won't be able to upgrade. Can't imagine how horrible it will be to have to travel in 3 across seating...but I guess I will need to remember how little the flight is costing me.

As a practical matter, to someone elses earlier point, I will likely purchase 1 to 3 additional tickets to bring the family along....so Jetblue will certainly net out some additional renvenue via this promotion (based upon a sample size of one).

It sounds like Jetblus is doing a lot of good things for the customer in terms of space (out of a cost efficiency dynamic)...but at the end of the day it's still an all coach product....kind of hard to get excited about.


FWIW my 2cents.

deleted dup...

Thought I'd chime in.

Jetblue most certainly is a great Y product domestically, and probably the best there is when considering all factors. Southwest is also a good airline, but the inflight experience in terms of comfort and amenities isn't as good, but their route network is more comprehensive and they offer a lower fare. To each his own as to whether the extra cost for jetblue is worth it. i haven't flown on a legacy carrier domestically in many years, and don't see the point.

As far as flights across the pond, EOS sounds like a great product. Not sure how it fits with Jetblue, aside from it offering better value for a J/F experience. I'd agree many of Jetblue passengers can afford it, but would they want to pay for it is another question.

To me this partnership seems to be one that EOS wanted to do to benefit its customers. This way its customers who say fly from the UK and want to go elsewhere in the US can easily do so. That's their first priority. Second would be to add some more US based customers who now can travel to JFK and easily transfer to EOS, (these passengers won't be typical Jetblue passengers, but then again, maybe they just don't fly much). But you really don't require a F product on a 2 hour domestic flight.

In terms of Jetblue, they are likely getting a good amount of money from EOS for this. In addition if they can sell some more flights it works out for them. However, I don't believe they looked at this as a "hey let's add a partner so our customers can now fly to London in business/first class."

-terpfan101

PS. I'd love to try the product of eos or maxjet, but being a member of BAEC I can't see the reason to yet since with 25,000 miles and a World Traveller Plus fare of anywhere from $800-1100, I can get an upgrade to business class. Considering I get 40% each flight in WT+ to London, it works out to a few hundred bucks to buy the remaining miles. So it works out to be perhaps a third less than EOS. Maxjet seems to have had too many problems for me to give it a serious look.

My response to the anti-jetblue and dont think EOS should do a promo involving jetBlue is that with the exception of a small number of planes, domestic first class is pretty much a joke.... whereas jetBlue does have one of the better coach product out there that offers more than any other airline out there. I can see why EOS decided to offer a free jetBlue ticket over double points so u can get a ticket on any airline. I think that EOS feels that jetBlue offers a product that their flyers would enjoy and feel that it is something to use as an incentive to draw more flyers to EOS. To me, I can not justify paying the extra miles or maintaing status with a traditional airline for questionable food items, level of service that is a hit or miss, and a inch or two more space. I too have enough miles to fly where ever I want in first class but often time I opt to just pay for jetBlue because its just a smarter way to fly and use those miles for somewhere jetBlue does not go.

http://www.eosairlines.com/inter/jetblue/

This offer has been extended until Jan 21st. Anyone know how successful the first round (thru 12/24) of the promotion was? I'm thinking it wasn't around long enough to get a good feel.

Seems to be getting a bit more publicity this time. I don't know if it is going well or not but I'll try and find out.

d. the IFE being superior to jetBlue is debatable, as you would like to say.

I don't know about this one. It's nice that B6 has 3 of the 4 major networks, but their movies aren't on demand, they show ads on the map channel (unlike DL), they lack a trivia game, and the controls for IFE are on the armrest as opposed to DL's touchscreen. While JetBlue was the pioneer, I'd say DL's IFE is superior.

I don't know about this one. It's nice that B6 has 3 of the 4 major networks, but their movies aren't on demand, they show ads on the map channel (unlike DL), they lack a trivia game, and the controls for IFE are on the armrest as opposed to DL's touchscreen. While JetBlue was the pioneer, I'd say DL's IFE is superior.

The only reason DL even has AVOD is because they really needed something to compete with jetBlue. They started with it on SONG, which we beat into a pulp, and now they have to retrofit their fleet to come up to our level. We are forcing DL to change their product because of our product and customers prefered us with our inflight entertainment.