Cathay Pacific Asia Miles - What is Cathay Pacific's Tag line?

I was doing some searching and I'm trying to find out what their tag line is... any ideas? I'm also searching for commercials and I have found some, but they are mainly in cantonese).

If anyone has any links, it would be greatly appreciated!

The print ads I've seen and remember say "Now you're really flying".

I read it was "Britain's little airline in the east"

"Now you're really flying".

Correct.

It was formerly "The Heart of Asia" but since the launch of their NBC in 2001 (their first NBC, i.e. the current long haul Business Class), it was changed to "Now you're really flying".

What about 'Service Straight from the heart'?

Back in the 80's/early 90's wasn't it "Theres a new world arriving on Cathay". Or was that just a line from that catchy song they use to have?

Back in the 80's/early 90's wasn't it "Theres a new world arriving on Cathay". Or was that just a line from that catchy song they use to have?


Well if the same goes for today the catch phrase would be "I can fly, I can fly".

Over and over and over and over and over and over and over again whilst you are on hold.

Well if the same goes for today the catch phrase would be "I can fly, I can fly".

Over and over and over and over and over and over and over again whilst you are on hold.

Yeah, I don't mind the I can fly jingle, although if your on hold to long it can start to grate, but the one I'm talking about was on the CX tv ads....

Yeah, I don't mind the I can fly jingle, although if your on hold to long it can start to grate, but the one I'm talking about was on the CX tv ads....

Ah yes.

Back then on hold you one would have been regaled with Barry White's Love's Theme.

I still think Cathay when I hear that music and far less grating than "I can Fly".

Arrive in better shape was it several years ago. The exact same slogan that BA had several years before that...

IIRC "Arrive in better shape" was the one they were using right up to 1994 when they changed their logo from the lettuce leaf to the brushwing.

The brushwing brought in "The Heart of Asia", which stayed until the relaunch of their new F/J seats in 2001, which brought in "Now you're really flying".

Not sure where "service straight from the heart" quite fits in.

One of their 60th Anniversary taglines is "Moving the people of Hong Kong since 1946". It's in my favorite 60th anniversary ad, the "Kai Tak boys" ad - on their 60th anniversary website (http://downloads.cathaypacific.com/cx/60/v2/en/index.html) . It's the one that starts out "the summer of primary 6 was boring". There are some neat shots of old CX planes, although the video is kinda small.

There are 3 different ads that come up when you come to that site. If you don't get it on the first try, refresh can work. I like the one about the brother, too :-P

IIRC, some of the print ads from about a year or two ago in Australia featured the line 'Its the little things we remeber'.

FWIW, I really like the 'I can Fly' song/campaign and everytime I hear it (or relive it on my computer) it reminds of CX instantly.

IIRC "Arrive in better shape" was the one they were using right up to 1994 when they changed their logo from the lettuce leaf to the brushwing.

The brushwing brought in "The Heart of Asia", which stayed until the relaunch of their new F/J seats in 2001, which brought in "Now you're really flying".

Not sure where "service straight from the heart" quite fits in.

I think "service straight from the heart" is something they include into the text on their ads, rather that the main tagline. IIRC it is used during the same time as "The Heart of Asia".