Hilton HHonors - Ad Age- Video Interview With Marketing Chief Jeffrey Diskin

http://adage.com/cmoconnections/article?article_id=112575

"Jeffrey A. Diskin, senior VP-brand management for Hilton Hotels, has been leading the charge in these efforts and met with Advertising Age to discuss the massive project intended to dramatically remake the Hilton image as well as the attitudes and working habits of its hotel staff members."

Is this the guy who has come up with the brilliant strategy of disrespecting his most loyal customers in favor of people who stay with Hilton occasionally or never? :rolleyes:

Someone must have come up with the plan to offer the best promotions to a "Target" group who are not now loyal customers. :confused: