American Express Membership Rewards - Amex Charge Card Design




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SteveT
Apr 30, 06, 9:43 pm
I saw this posting on another board and it sparked my curiosity and am wondering the same:

When American Express replaced their charge cards with the "Rewards" charge card, they did a slight design modification of their cards. I noticed the font size of "American Express" is much smaller on their card then the previous version and is in a white color as opposed to their black color on the gold card. I heard they did another modification to their card, which has a larger font size equal to the previous version of the charge card.

Can anyone confirm this.


LondonElite
May 1, 06, 2:03 am
See this thread (http://www.flyertalk.com/forum/showthread.php?t=546939) and go to the link in my post #15.

queritor
May 1, 06, 5:13 am
Out of interest, what did the old one look like? I'm a new platinum card holder and the one in the link is all I've ever seen.


sxc
May 1, 06, 5:53 am
HK still has the old design cards:

http://www.americanexpress.com/hk/en/personal/Cards/benefits/default.shtml?hongkong_nav=PAGELINK_homepage

SteveT
May 1, 06, 3:35 pm
See this thread (http://www.flyertalk.com/forum/showthread.php?t=546939) and go to the link in my post #15.

Thanks for the link.

What don't you like about the new card design? The only thing I, and many others, dont like about them is the smaller font size of "American Express" on the card. I am wondering if they are changing that.

chuckb
May 1, 06, 4:14 pm
Thanks for the link.

What don't you like about the new card design? The only thing I, and many others, dont like about them is the smaller font size of "American Express" on the card. I am wondering if they are changing that.


I don't mind the card design myself. I'm not paying my annual fee for the design though. I think AMEX needs to put more real life benefits into their entire charge card line (Green, Gold, Platinum) in order to stay competitive with Citi, ML, and the other big name Visa/MC card issuers. Why pay for a Rewards Green or Gold when you can get (Membership Rewards Options) free with Blue as well as most of the benefits of Green and Gold. AMEX needs to step it up, or the design won't matter.

- ChuckB

SteveT
Aug 27, 06, 4:46 pm
Here is a link to the pictures of the "refreshed" Amex cards. Dont like the Gold Card, but maybe they refreshed it to look more like the green and platinum cards.

http://i93.photobucket.com/albums/l68/Taco_012/scan0004_2.jpg

HiredGun
Aug 29, 06, 12:32 pm
Here is a link to the pictures of the "refreshed" Amex cards. Dont like the Gold Card, but maybe they refreshed it to look more like the green and platinum cards.

http://i93.photobucket.com/albums/l68/Taco_012/Image9.jpg

I don't know about anybody else but I wish that AmEx would find better material for the signature strip on the Platinum card. I'm on my second card and debating whether to get a third replacement card because the strip has worn away yet again! It's probably the gas station card readers that do it but my other cards don't seem to suffer from this problem.

HG

s25843
Aug 29, 06, 11:30 pm
I don't know about anybody else but I wish that AmEx would find better material for the signature strip on the Platinum card. I'm on my second card and debating whether to get a third replacement card because the strip has worn away yet again! It's probably the gas station card readers that do it but my other cards don't seem to suffer from this problem.

HG


I have a Platinum card that is less than a month old, and the signature strip is already wearing off. I'll wait a couple more months before I call and request another card, but, what should I ask for?, just say that the merchants can't read the signature?

It's odd, because the signature strip is actually lower on the card and more away from the mag strip than my DL Amex, and yet the DL card dosen't have any of the problems.

HiredGun
Aug 30, 06, 10:53 am
... call and request another card, but, what should I ask for?, just say that the merchants can't read the signature?

I just called the Platinum line and explained that my signature strip had been worn away. They didn't ask any further questions and said they would send another card in the mail.

I believe there is an option on the automated line for lost/damaged card replacement.

HG

SteveT
Sep 3, 06, 9:13 pm
Has anyone recently received a Gold Charge Card? if so, What did it look ?

chuckb
Sep 4, 06, 2:37 pm
Has anyone recently received a Gold Charge Card? if so, What did it look ?

Got a replacement card about a month ago. It looks like the one on AMEX's U.S. website.

SteveT
Sep 4, 06, 4:32 pm
Got a replacement card about a month ago. It looks like the one on AMEX's U.S. website.

Hi CHuck-

I IM'd you



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