MilesBuzz! - 240'000 Miles Bonus Promotion on Qualiflier

For those who might not usually follow up Qualiflier I am posting this reference here.
(For some reason the system does not let me copy the link)

This does indeed sound like a great offer (and worthy of MilesBuzz!). Was it a targetting mailing?

Link to the Qualiflyer posting is:

http://www.flyertalk.com/forum/Forum40/HTML/000350.html