Newsstand - Virgin Blue denies $60m FFP in works

http://www.theadvertiser.news.com.au/common/story_page/0,5936,15321947%255E913,00.html

VIRGIN Blue has denied it will launch a $60 million frequent flyer program as part of its profit announcement today.

Why would it announce today when May 25th would have bigger PR impact (date QF devaluation comes into effect)?

http://www.heraldsun.news.com.au/common/story_page/0,5478,15376256%255E462,00.html

Virgin Blue, which saw its half-year profit fall 20 per cent this year, has already announced plans to introduce a frequent flyer program, aimed at taking passengers from Qantas.