Miles & More (Lufthansa, Austrian, Swiss, and other partners) - How does M&M influence your choice of flying StarAlliance?

How does the FFP M&M influence your choice of flying StarAlliance? Does it influence you in a positive, in a neutral or rather in a negative way?

Hello everybody. I need some information for one special point in my eMBA thesis. Please fill in the following very extremely short poll. Thank you

http://www.myquickpoll.com/?P=Vote&ID=159

Any additional comment is highly appreciated. Please write such comments in this threat.

Just did your poll. I found it difficult to do since several of the answers applied. For example, I try to hold elite status in 2 different programs. So I frequently fly other airlines. At the same time I often fly *A just because of M&M. I'm not sure what you're trying to determine, but your results may be somewhat inaccurate.

I just made the poll, but agree with Nobbi.

Good luck with your thesis.

Just did your poll. I found it difficult to do since several of the answers applied. For example, I try to hold elite status in 2 different programs. So I frequently fly other airlines. At the same time I often fly *A just because of M&M. I'm not sure what you're trying to determine, but your results may be somewhat inaccurate.

I also agree with you and Rudi; the results may seem to be in some way inacurate. I was first thinking about making a poll with mutiple choice answers but I finally decided to do it the way it is. The answers do also only fit for M&M FFs. However, I do not want to have "statiscally exact" results or anything like that.

What I want to figure out with this qucik poll: There is always a danger for an airline that it spoils the "wrong" customers with its FFP. In this sense I want to figure out if Swiss' FFP targets the "correct" group of customers - those who actually fly Swiss becasue of its FFP. Hm? What now? Swiss or M&M? - Basically Swiss. I am doing such a poll with LH, AA and LX customers. When comparing the different results, it should allow me to have "some idea" about which of the three airlines is most succesfull with the main target of a FFP - obtaining a higher market share by attracting, keeping and awarding (new and existing) customers. The general topic of my thesis: I am trying to analyze LXs business model. I just wonder why they are not more sucessful in generating revenues.

if you want to know about particular airline and our behaviour then i don't understand only questions about whole of *a. and you are missing the following choice. it is negative and it is the reason that i am still flying *a but i am crediting to a different FFP. best wishes for your success!

Be careful of bias in the sample of those who complete your survey. For many reasons may not be representative of FFP members, nor of the target that FFPs want to have as members.

Nobbi and Rudi are too mild in their critique - you cannot sort and order the answers in an ascending manner as you assign a value or a meaning to the different motivations before knowing any result.
If you want to sort them, you would need ways more answers, e.g. include the Cartesian product of all possible answers in the list.

I did try to answer it approximately but have to admit that the chosen answer is
very far from my motivations.

Be careful of bias in the sample of those who complete your survey. For many reasons may not be representative of FFP members, nor of the target that FFPs want to have as members.

Huuuuuge issue, I totally agree with Kiwi! This would also be my main concern regarding your survey...
Other than this, weero's point about how "fine" is the grid on which you ask the survey participants to identify themselves is an extremely valid concern: I couldn't identify myself either, not even close! Not having the option to combine alternatives is one reason and absence of some other alternatives (and all the induced combinations) that turned out to weigh heavily for me is another.