Independence Air iClub - New Indy Discount

Did a quick search and did not see this. This week's Businessweek has a full page ad for Indy. 20% off when booking through


www.FLYi.com/businessweeksave20

Enjoy it if you can!

http://www.flyi.com/save20/ appears to be the correct URL.

Reid

This is very smart of them...first the ValPak discount and now them. It helps them figure out which advertising works best while developing their brand.

I had seen that they were offering 20% off to students. Its nice they are extending the offer to others also.

It appears they might have finally hired someone in marketing that knows what to do....

With these very successful sale fares in Jan and Feb and with load factors still low, I wonder if doing a limited fare with extremely low fares would be cheaper than buying ads. I've seen this in Europe, MyAir with a 1 Eurocent (and bookable) fare on many flights and RyanAir often with 9 Euro O/W fares. If you leave it on for a while and keep some unpopular flights available this should generate some free buzz.

With these very successful sale fares in Jan and Feb and with load factors still low, I wonder if doing a limited fare with extremely low fares would be cheaper than buying ads. I've seen this in Europe, MyAir with a 1 Eurocent (and bookable) fare on many flights and RyanAir often with 9 Euro O/W fares. If you leave it on for a while and keep some unpopular flights available this should generate some free buzz.

Load factors for my flights in February and March have been surprisingly high for what I was expecting. I've been on RJs that were full, and 319s that were almost full.