Cathay Pacific Asia Miles - Current CX Advertising Tag Line




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Shareholder
Oct 1, 04, 11:24 am
Just curious about the current tag line being used in CX's worldwide advertising these days. There are three choices in the YYZ Contest, and I have come across none of them in CX ads. Anyone wish to venture their opinion of which is the legit one?

• NOW YOU'RE REALLY FLYING
• FLY A WORLD OF LUXURY
or
• FLYING A WHOLE NEW WORLD

I suspect it would be the second of the three, but...


tedhl
Oct 1, 04, 12:21 pm
I think it's probably the first one - this is from the signature of the emails I received from CX staff.

"Cathay Pacific offers the only non-stop and twice-daily service
between HK and New York. Now you are really flying."

christep
Oct 1, 04, 12:48 pm
The first one I think.


B-HXB
Oct 1, 04, 4:44 pm
It's the first.

It pretty much took over from "The Heart of Asia" tagline three or so years back - a bit surprising you haven't seen it before, they usually slap it on all their print advertising under their logo.

Shareholder
Oct 1, 04, 6:03 pm
Thanks, I shall give that one a try.



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