Southwest Rapid Rewards - WSJ: Southwest avoids junk fees that tick off customers




nsx
Jul 19, 04, 10:02 pm
SCOTT MCCARTNEY
Staff Reporter of THE WALL STREET JOURNAL

What's the cost of bad feelings?

In the airline industry, it's huge. And that's something airlines should consider when they assess the many extra fees they tack on to tickets. Some charge $100 to change a ticket; some do it for free. Some charge for heavier baggage; some don't. Some charge fees for flying unaccompanied 14-year-olds, and some don't.

Those that do charge hack off customers, and the evidence came in response to last week's column about unaccompanied-minor fees. It's hard to believe that in a full accounting, the charges would offset the revenue lost to nit-picking airlines when travelers go elsewhere for future purchases.

Actually, it's not just customers who hate the aggravating charges. Even some airline employees don't like airlines charging "babysitting fees." (As always, some letters have been edited.)

Kerrie Kennedy: "As a 20-year American Airlines flight attendant, I'd like to let you know exactly how much extra money American gives us for the care of unaccompanied minors on our flights: zero. That's right, we get nothing and American pockets all of it. Now, I haven't heard too many flight attendants complain about having that extra job -- even though they're usually overworked and understaffed as it is -- but what really infuriates me (and I'm sure others who read your column) is that [American spokesman] Tim Wagner would have the absolute gall to say that the fees 'help mitigate some of the costs.' What costs? By costs, it sounds like Wagner is trying to imply that American is actually paying someone to do the babysitting. Let me tell you, I'm right with you when you say that the big airlines don't care about their passengers. They don't care about their employees either."

(snip)

Donna Potter: "The big airlines just don't get it, and I'm glad you're helping point that out. We live near Washington Dulles airport, but we will drive to Baltimore to put our daughter on a Southwest flight to see both sets of grandparents: Especially on the shorter flights, the fee on the big airlines can run more than the cost of the ticket. Southwest will give her a good price on the ticket, charge no fees, make the process hassle-free and take excellent care of her. She loves that airline and likes flying with them -- they are nice to her and appreciate her business. It's worth the extra hour to drive up there."

(snip)

Several readers asked my opinion on how old a child should be before traveling alone. As a parent, my answer is that parents know best when their child is ready for the responsibility. Does the child get around school and neighborhood independently? Is the child going to be attentive and follow signs and directions, or wander off? And is the child familiar with how air travel works? You have to measure, too, what steps the airline takes. I'd trust younger kids to Southwest because they pin big tags on them, seat them at the front of the plane and keep track of them. On other airlines, procedures are not so clear.

(snip)


Tino
Jul 20, 04, 6:14 am
As a very long time reader of the Journal, it never ceases to amaze me how Southwest, with more daily domestic flights than any other airline and a larger market cap than the rest of them combined, is still treated like a minor player in their pages.

They often will show charts comparing statistics of US carriers and completely leave SW off the list. Then, when something like this topic comes up, they act completely surprised. "Southwest has no fees? That's amazing!"

I guess if you don't fly into LaGuardia or Kennedy, you don't exist...

Mr. July
Jul 20, 04, 8:01 am
As a very long time reader of the Journal, it never ceases to amaze me how Southwest, with more daily domestic flights than any other airline and a larger market cap than the rest of them combined, is still treated like a minor player in their pages.

It's not limited to the Journal. The Post Travel section often will list policies for "major" carriers (such as UM fees) and completely leave out Southwest. Recently, they even went so far as to say that no carrier flies nonstop from DC area to Jackson, Miss, notwithstanding 2x frequency on WN.

One would hope that a recent letter to the editor taking them to task (on the former) and correction (the later) might help things in the future.


L Dude 7
Jul 21, 04, 2:38 pm
It's not limited to the Journal. The Post Travel section often will list policies for "major" carriers (such as UM fees) and completely leave out Southwest. Recently, they even went so far as to say that no carrier flies nonstop from DC area to Jackson, Miss, notwithstanding 2x frequency on WN.

One would hope that a recent letter to the editor taking them to task (on the former) and correction (the later) might help things in the future.

Is this a Southwest bias, or just a BWI bias?

Mr. July
Jul 21, 04, 3:10 pm
Is this a Southwest bias, or just a BWI bias?

Strikes me as more of a WN bias - Whenever they're quoting fares, giving holiday parking info, etc., they always put in info for BWI, DCA, and IAD. In general, I feel as though they treat all three airports pretty much equally.

Tino
Jul 21, 04, 6:18 pm
Today's WSJ posted a piece of incorrect info about Southwest's ticketing policies (big surprise).

They claim that Southwest bump vouchers are good for ANY Southwest fare, but must be cashed in at the airport ticket counter. That is incorrect - the best Southwest fares are online-only, and cannot be purchased at the ticket counter or with bump vouchers.

One more reason why Southwest vouchers are nearly worthless and one more example of WSJ reporter ignorance about the company...

bry99
Jul 21, 04, 6:59 pm
Does anyone know the answer to this:

Is it possible to buy a ticket using the bump vouchers, then cancel it and use the funds for ticketless travel?

nsx
Jul 21, 04, 8:05 pm
Is it possible to buy a ticket using the bump vouchers, then cancel it and use the funds for ticketless travel?

No. Paper ticket funds cannot be changed into ticketless funds.



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