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Aug 1, 01, 9:28 am
The Travel Industry Looks to Tap an Emerging Market Announces ICTA
Women are one of the largest, untapped consumer travel markets today. It's no secret that women make the majority of all travel decisions - 75 percent to be exact. But, the extent to which they influence buying decisions is remarkable. According to WomanTrend research, women make 85 percent of all purchasing choices, and buy 81 percent of all products...
...Not surprisingly, it is most important to understand how women and men differ in what they are looking for in their pleasure travel experiences. According to the 2001 YP&B/Yankelovich Partners National Leisure Travel Monitor:
Women are significantly more interested than men in visiting destinations with beautiful scenery, theme parks, spa destinations and places they have never been before.
Women express more interest in the experimentation, fantasy and ambiance attributes associated with a travel destination.
When it comes to activities that interest women while traveling, surprisingly, more women (57 percent) than men (50 percent) are interested in visiting arts, architectural or historical sites.
Women are significantly more interested than men in the safety of their vacation destination and hotel accommodations.
More than one-half of all weekend travelers are female, married, white and have an annual household income of more than $50,000.
Similar to weekend travelers, 56 percent of extended travelers tend to be women, versus only 46 percent of men.
Women are significantly more interested in all-inclusive vacations than men. In 2001, 70 percent of women versus only 55 percent of men reported being interested in an all-inclusive vacation that includes airfare, accommodations, food, hotel transfers and recreation activities...
http://biz.yahoo.com/bw/010801/2347.html
Women are one of the largest, untapped consumer travel markets today. It's no secret that women make the majority of all travel decisions - 75 percent to be exact. But, the extent to which they influence buying decisions is remarkable. According to WomanTrend research, women make 85 percent of all purchasing choices, and buy 81 percent of all products...
...Not surprisingly, it is most important to understand how women and men differ in what they are looking for in their pleasure travel experiences. According to the 2001 YP&B/Yankelovich Partners National Leisure Travel Monitor:
Women are significantly more interested than men in visiting destinations with beautiful scenery, theme parks, spa destinations and places they have never been before.
Women express more interest in the experimentation, fantasy and ambiance attributes associated with a travel destination.
When it comes to activities that interest women while traveling, surprisingly, more women (57 percent) than men (50 percent) are interested in visiting arts, architectural or historical sites.
Women are significantly more interested than men in the safety of their vacation destination and hotel accommodations.
More than one-half of all weekend travelers are female, married, white and have an annual household income of more than $50,000.
Similar to weekend travelers, 56 percent of extended travelers tend to be women, versus only 46 percent of men.
Women are significantly more interested in all-inclusive vacations than men. In 2001, 70 percent of women versus only 55 percent of men reported being interested in an all-inclusive vacation that includes airfare, accommodations, food, hotel transfers and recreation activities...
http://biz.yahoo.com/bw/010801/2347.html