JetBlue TrueBlue - Fares on the SEA-FLL route

I'm sure this is going to be a hard question, but here goes. I travel SEA-FLL quite frequently and the going rate (if you travel on certain days) is about $220-$250. This fare is offered by CO, DL, AA, NW, and usually UA. But Jetblue always seems to be $420-$430, no matter what. It has always been this way, ever since B6 started service out of SEA. Anyone know why B6 has such an arrogant attitude on this route?

<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by NWgoldelite:
I'm sure this is going to be a hard question, but here goes. I travel SEA-FLL quite frequently and the going rate (if you travel on certain days) is about $220-$250. This fare is offered by CO, DL, AA, NW, and usually UA. But Jetblue always seems to be $420-$430, no matter what. It has always been this way, ever since B6 started service out of SEA. Anyone know why B6 has such an arrogant attitude on this route?</font>

I didn't get a chance to check out too many dates, but it looks as though the price from SEA-FLL,MCO,etc. are already just over $400 r/t. I can't speculate as to why - just that its not only SEA-FLL.

-Chris

I'm fairly sure JetBlue fares are just summing the SEA-JFK and JFK-FLL fares. They have no reason to be competitive on the route if they can fill up each flight with local traffic. Given that SEA-JFK flies only once a day, I suspect that is why they are pricing connections very competitively.

das-
Thank you, that explanation makes alot of sense. I really didn't take that into account.

They aren't summing them, they publish individual fares SEA-FLL. B6 just has a sane pricing model where it actually costs you more if you fly farther and where they have their lowest fares somewhat close to the cost of the route.