JetBlue TrueBlue - I'm happy to see...

... a brand new JetBlue board on FlyerTalk!

Here's hoping these little guys give the big guys a serious run for the money.

Anyone have information on the new TrueBlue frequent flyer program?

I hear this new forum is the work of the TalkBoard - many thanks to them.

While the President of JetBlue said they would launch this program here in April, I put out a bet that says it will be May. I know some of the details but hope that others have heard leaks as well. First leak: They are not considering it a frequent flyer program...... I also tracked down another trademark they might use as part of this - seems they also trademarked "LIFT" Heard through the grapevine that among those names they did consider was 'Freeloader' Program should be fun, whatever it is. Real question is- with all the buzz about them, why a frequent flyer program, why not low fares and fun?

JetBlue... it's so hip, its FT bulletin board isn't confined to the quotidian constraints of alphabetical order http://www.flyertalk.com/forum/smile.gif

<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by Randy Petersen:Real question is- with all the buzz about them, why a frequent flyer program, why not low fares and fun?</font>

Even WN has a frequent flyer program, and flying with them is lots of fun. And nobody does low fares better than Southwest. http://www.flyertalk.com/forum/smile.gif

Is registering with JetBlue now a pre-curser to joing their program when it is released?

http://www.jetblueairways.com/skylights/cgi-bin/skylights.cgi?module=MP

Good news to have this board here!