Singapore Airlines KrisFlyer - Chicago to Amsterdam $620 roundtrip on Singapore

Singapore Airlines is trying to reestablish its Chicago to Amsterdam route and it is offering knockdown prices to entice you to fly. If you travel Monday through Thursday, the price is just $620 roundtrip. The fare is $680 roundtrip if you fly Friday through Sunday. But you have to hurry: Tickets must be purchased by May 30, although departures are permitted until June 15. The non-refundable fares do not accrue frequent-flyer miles. Taxes are extra. Information: 800-742-3333.

One has to wonder who are the travellers being targeted by SQ in their "offers". Would FlyerTalkers pay for for an fare with miles?

If SQ is targeting people travelling for work reasons, wouldn't offering say, double miles, be more attractive to (whether Y or J)?

I suppose SQ is confident they can attract business travellers (convenience of schedule, level of service, onward connection to Asia, etc.), so this type of offer is aimed at the leisure traveller from the mid-West.

Normally SQ would have a fare that is say $100 more that would accure miles, so when one is already committed to flying with SQ, they wouldn't think of switching carriers.

But we know better, right?

Note from NL: here in NL, these same tix (starting AMS of course) cost just 399 or 499 euro PLUS all taxes (another 80-90 EUR).
Who's the winner here?
Thse are non-miles fares, another 100 or so will give those 8k or around.
Same applies for AMS/FRA-NYC

FRA-NYC is/was currently offered for 299 EUR incl. tax! And as it is W class it accrues miles... Just got one of those tix for Jun10th... http://www.flyertalk.com/forum/smile.gif