Cathay Pacific Asia Miles - 'Lounge redemption' from just 7,000 Asia Miles at HKIA

'Lounge redemption' from just 7,000 Asia Miles at HKIA

Here's another great redemption opportunity - enjoy the ultimate lounge experience!

From 1 September 2002, you can redeem your Asia MilesTM so that you, your friends and family (they don't have to be members of your redemption group) can enjoy access to the exclusive luxury of Cathay Pacific lounges - The Wing and The Pier - at Hong Kong International Airport (HKIA).


Asia Miles required (per person per visit)

Club Level J class F class
Diamond 7,000 10,000
Silver and Gold 7,000 —

For more information, please visit www.asiamiles.com (http://www.asiamiles.com)



[This message has been edited by oneworld Fan (edited 08-20-2002).]

I hope this is not going to cause an influx of crowds to the lounges. Also, the club newsletter does not state whether or not the member have to be travelling with these "guests". Since these lounge access certificates are fully transferrable (recipient does not have to be on the redemption group), maybe these certificates might go on sell on the ebay, who knows.

I don't think too many people will be in a hurry to redeem them at 7K-10K each. http://www.flyertalk.com/forum/frown.gif

I may redeem it if I have more than the allowed guest numbers.

My first thoughts when reading this was to picture a crowded lounge. With The Pier open I guess this is not a major problem for the time being.

If you are a FF with plenty of miles to redeem, you'll be GOld or at least Silver and get access anyway, all premium flyers have access too. What's left? 7000 miles for a guest??? I am bewildered. The only reason - from any point of view, financial or marketing, to introduce this measure is probably an excess of miles accumulating on FF accounts. It doesn't make sense otherwise.


Accumulated miles are becoming a major financial burden soon. Add to that the fact that chances to redeem on oneworld carriers aren't that good: Americans accrue AA miles instead, BA awards are among the most coveted - hard to get one unless you book months in advance. Uncertainty about the economy is resulting in reduced willingness to book awards 6-12 months ahead.

I wonder HOW MANY miles CX FF have on their accounts? Any numbers available about this? The total value of FF miles worldwide was estimated at over 2 billion USD by WSJ if I recall correctly.

[This message has been edited by mhtaipei (edited 08-20-2002).]

<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by mhtaipei:
I wonder HOW MANY miles CX FF have on their accounts? Any numbers available about this? The total value of FF miles worldwide was estimated at over 2 billion USD by WSJ if I recall correctly. </font>
Try USD 500 billion ... this is the total FF miles liability reported by several sources, for example the BBC at http://news.bbc.co.uk/1/hi/business/1966290.stm
The Economist had a typically thorough analysis (available only to subscribers so I won't post the URL) and it really is of that scale. The airlines love it as it is their most profitable business and they have complete control over redemption rates and the value of the miles. It will never be a problem for any airline, the risk is entirely on the consumer side.