rwoman
Jul 23, 12, 1:20 am
USA Today: Hotels pursue teens, pre-teens with menus, getaway packages (http://www.usatoday.com/money/industries/travel/story/2012-07-21/hotels-teens/56420100/1)
I thought this was of interest, at least to some out there! Pre-teens and teens certainly have some spending power and I think hotels that make an effort to appeal to these age groups could find some financial gains (via their parents). Although I'm not certain how much of a draw Tivi5MONDE will have.
Do children build interest in loyalty programs off of their traveling parent(s)?
:)
Bjorn Hanson, dean of New York University's hospitality school, says hotels are trying to build loyalty as early as possible. Teens and younger Millennials have become an influential demographic because they set social trends through their use of Facebook and Twitter, he says.
They also have a lot of pull with their parents, who "offer an increasing amount of influence, even control, to the teens in the family," he says.
I thought this was of interest, at least to some out there! Pre-teens and teens certainly have some spending power and I think hotels that make an effort to appeal to these age groups could find some financial gains (via their parents). Although I'm not certain how much of a draw Tivi5MONDE will have.
Do children build interest in loyalty programs off of their traveling parent(s)?
:)
Bjorn Hanson, dean of New York University's hospitality school, says hotels are trying to build loyalty as early as possible. Teens and younger Millennials have become an influential demographic because they set social trends through their use of Facebook and Twitter, he says.
They also have a lot of pull with their parents, who "offer an increasing amount of influence, even control, to the teens in the family," he says.