Le Club Accorhotels - This much we know... facts and figures about Le Club Accorhotels

Some interesting (and some less so) facts about Le Club Accorhotels:



8.3 million members
generating 18% of revenue
spend an average of 20% more than non members
stay longer (1.8 vs 2 days)
stay more often (3 stays vs 1.5), well it is a loyalty programme :D




67% of members are based in Europe
19% are based in Asia
4% are based in the Middle East
9% are based in Latin America
1 % are based in North America




members spend 29% more at Sofitel than non members
36% more at Pullman
22% more at MGallery
20% more at Novotel
21% more at Mercure
14% at ibis




12% of Le Club Accorhotels members spend more than 10 nights per year in an Accor hotel.




6000 new members sign up daily

Very interesting, SFG. Thank you.

So roughly 3500 members per property.

I would guess that Pareto's law applies, and that 20% of the members account for 80% of the stays.

But it would be interesting to known how this breaks down between platiunum, gold, silver etc.