Southwest Rapid Rewards - SW now offering A-List to Colorado F9 Ascent/Summit members

"DALLAS, June 29, 2012 /PRNewswire/ -- Southwest Airlines (LUV) is dedicated to Denver's frequent flyers and has launched a promotion to help Frontier Airlines EarlyReturns Ascent and Summit members find their new airline of choice! Through Aug. 31, 2012, Southwest Airlines and its subsidiary, AirTran Airways, are offering Colorado EarlyReturns Ascent and Summit members complimentary Rapid Rewards A-List status and AirTran Airways A+ Rewards Elite status. For more information about this promotion, please visit http://www.southwest.com/rr-points-colorado."

Full article:

http://finance.yahoo.com/news/southwest-airlines-offers-complimentary-rapid-184500113.html

Can we call this full scale war on Frontier?