Luxury Hotels - Langham's & Sofitel's Preferred Agency Programs

Although they do not get mentioned as frequently as other hotel brands around here, some Langham and Sofitel properties make their way into conversation. Thus, I thought I'd share that both chains now have preferred agency programs.

Similar to other programs (e.g., Four Seasons Preferred Partner, Ritz-Carlton STARS), participation in Sofitel's and Langham's programs is limited to agencies that have a preferred relationship with the chain. (I assume that this 'preferred relationship' is based on sales volume, but I suppose that there may be other factors.)

Sofitel STEP (http://www.sofitel.com/gb/travel-agency/recognition-program.shtml)

Personal greeting by management upon arrival.
Personalized welcome amenity.
Upgrade between Classic, Superior and Luxury room types guaranteed at time of booking.
Upgrade from Luxury to Suite upon arrival, based on availability.
Complimentary High Speed Internet Access on all rates and room types.
Automatic express check-in.



Couture by Langham (https://couture.langhamhotels.com/) (Password protected.)

Complimentary upgrade to the next room category at the time of reservation, subject to availability.
Couture guests will receive 6 hours free to add to their stay, guaranteed at time of booking, which can be an early arrival, late departure or a combination of both.
Welcome amenity.
In-room check-in.
Complimentary broadband / wi-fi will be extended Couture guests on all eligible Club and Suite bookings.


I've always been a fan of FHR's guaranteed 4:00pm checkout, and I really like Langham's 6-hour add-on option.

I agree, that 6 hour add-on is cool -- if you don't have to specify it way in advance (like at time of booking). Sometimes you don't know way in advance. This is particularly true for late checkout.

Are Virtuoso agents connected to this program?

I stay sometimes at Sofitel properties and would be interested in this service.

I agree, that 6 hour add-on is cool -- if you don't have to specify it way in advance (like at time of booking). Sometimes you don't know way in advance. This is particularly true for late checkout.
Great question -- I am not sure, but I'd hope that the hotels would be flexible when it comes to managing this benefit. I haven't had a chance to experiment yet.

Are Virtuoso agents connected to this program?
I have not been successful at finding a list of agencies that are members of these types of programs. I know at least one Virtuoso agency that is a member of many of these programs (FS, Ritz, Sofitel, Langham, etc.), and I'm sure that there are others. I imagine that there are some Signature agencies in the mix, too.

TA >
signature - 15 sofitel 6 langham
ensemble - 10 sofitel
virtuoso - 7 sofitel

any TA >
kiwi - 4 sofitel
FHR - 2 langham 1 sofitel
LHW - 1 langham