starflyergold
Jun 12, 12, 1:12 am
Accor PR: (http://www.accor.com/fileadmin/user_upload/Contenus_Accor/Presse/Pressreleases/2012/EN/20120611_accorpr_campaign_accorhotels.pdf?id_xiti= 1339484403-)
New original services, the best price available guaranteed, no unexpected surprises at the hotel.... Accorhotels.com reinforces its attractiveness and efficiency
The world’s leading hotel operator’s booking site promotes its unique positioning with a new advertising campaign
Accor launched a campaign with DDB advertising agency to promote the positioning of its booking portal, Accorhotels.com. The campaign will run on TV, catch-up TV and the Internet in the group’s key markets, including France, the United Kingdom, Germany, Brazil as well as in Austria and Africa.
Guaranteeing quality stays at the best price
With the strong development of online pure-player holiday booking agencies, Accorhotels.com stresses its difference and unique positioning.
As the 4,400 hotels accessed via the portal are only Accor group hotels, booking through Accorhotels.com guarantees:
- The best rates,
- The last availability
- No unexpected surprises on arrival at the hotel
This is reflected in the new campaign’s slogan: “Know what you’re really booking when you book.”
New services to customize the stay
Accorhotels.com is currently developing new services available through the portal that enable guests to customize their stay at the booking stage. These additional services are designed to enhance the customer experience: early check-in, late check-out, chilled champagne bottle in the room on arrival, express breakfast, full board, etc.
The website also includes 80 mini-sites devoted to flagship destinations, with information and advice on tourism and cultural activities (exhibitions, concerts, etc.)....
Hmm, no surprises? I'll hold them to that.
PS: The ads can be seen here (http://www.accor.com/en/digital-library.html).
New original services, the best price available guaranteed, no unexpected surprises at the hotel.... Accorhotels.com reinforces its attractiveness and efficiency
The world’s leading hotel operator’s booking site promotes its unique positioning with a new advertising campaign
Accor launched a campaign with DDB advertising agency to promote the positioning of its booking portal, Accorhotels.com. The campaign will run on TV, catch-up TV and the Internet in the group’s key markets, including France, the United Kingdom, Germany, Brazil as well as in Austria and Africa.
Guaranteeing quality stays at the best price
With the strong development of online pure-player holiday booking agencies, Accorhotels.com stresses its difference and unique positioning.
As the 4,400 hotels accessed via the portal are only Accor group hotels, booking through Accorhotels.com guarantees:
- The best rates,
- The last availability
- No unexpected surprises on arrival at the hotel
This is reflected in the new campaign’s slogan: “Know what you’re really booking when you book.”
New services to customize the stay
Accorhotels.com is currently developing new services available through the portal that enable guests to customize their stay at the booking stage. These additional services are designed to enhance the customer experience: early check-in, late check-out, chilled champagne bottle in the room on arrival, express breakfast, full board, etc.
The website also includes 80 mini-sites devoted to flagship destinations, with information and advice on tourism and cultural activities (exhibitions, concerts, etc.)....
Hmm, no surprises? I'll hold them to that.
PS: The ads can be seen here (http://www.accor.com/en/digital-library.html).