Southwest Rapid Rewards - Customer Service complaints tagged to RR #?

I recently had occasion to call customer service. The discussion was cordial and polite on both sides, but the end result was not satisfactory, and I asked how to advance a formal complaint about a policy. When the rep supposedly took down my specific point of contention, she said something to the effect that it would be noted on my Rapid Reward account.

Is that standard, or was it a threat, or did I misunderstand what she was saying? If you call customer service too many times, are you discreetly flushed from the system? If not, why log a complaint in the first place.

Has anyone else had that experience?

The complaint, BTW, involved a LUV voucher from flight cancellation which had inadvertently been combined with a few dollars of the wrong date travel funds (my error, when rushing through the process). The LUV voucher thus expires about 10 weeks earlier than anticipated, a detail which I discovered only days before its earlier expiration. I had hoped that pleading my case might get a return to the original expiration of the LUV voucher, but apparently SWA values the $75 reissue fee more than customer goodwill. 10 weeks ?????

I recently had occasion to call customer service. The discussion was cordial and polite on both sides, but the end result was not satisfactory, and I asked how to advance a formal complaint about a policy. When the rep supposedly took down my specific point of contention, she said something to the effect that it would be noted on my Rapid Reward account.

Is that standard, or was it a threat, or did I misunderstand what she was saying? If you call customer service too many times, are you discreetly flushed from the system? If not, why log a complaint in the first place.

Has anyone else had that experience?

The complaint, BTW, involved a LUV voucher from flight cancellation which had inadvertently been combined with a few dollars of the wrong date travel funds (my error, when rushing through the process). The LUV voucher thus expires about 10 weeks earlier than anticipated, a detail which I discovered only days before its earlier expiration. I had hoped that pleading my case might get a return to the original expiration of the LUV voucher, but apparently SWA values the $75 reissue fee more than customer goodwill. 10 weeks ?????

Of course, they are going to log it under your RR number. It helps them validate your complaint. It also helps them if they have a "chronic" complainer as well. All airlines do it these days.

Thanks for your clarification. Since this was the first time that I've ever felt the need to contact customer service, I wasn't sure about their procedure. Given the outcome, it probably wasn't worth the time I spent waiting on hold, but perhaps that is also now part of the new SWA corporate strategy.:(