Southwest Rapid Rewards - New RR Partner E-Miles??

Received this email yesterday - for my DD RR acct. She is 6 YO.
Assume it is targeted. Not even sure what E-Miles is.

Dear xxxx:

You're invited to earn Rapid Rewards Bonus Points from our newest Rapid Rewards Partner, e-Miles®, by simply spending a few minutes each week reading and responding to marketing messages.

Join e-Miles and view ads based on your interests.
Answer a few simple questions.
Get rewarded for your time and redeem e-Miles miles for Rapid Rewards Points!
Plus, earn 250 Rapid Rewards Bonus Points when you enroll today and activate your membership.
Membership in e-Miles is free and it's quick and easy to join. In addition, you'll be entered for a chance to win 100,000 bonus points when you enroll by June 15, 2012!

www.emiles.com

It is a click-through/sign-up/contribute/buy website that rewards points that can be converted to airlines miles points. A lot like MyPoints.

it's actually not a bad deal to use emiles for some bonus miles. every time just answer 2-3 selective questions, and you will get 5 miles. overtime, it stacks and you can redeem airline miles after reaching a certain threshold.

Has anyone received their 250 points for signing up? I got a deposit from e-miles in my account on 8-2, but it was only 25 points. I haven't asked e-miles to redeem anything yet so those 25 points shouldn't be from any e-miles reward that I would have generated.

Has anyone received their 250 points for signing up? I got a deposit from e-miles in my account on 8-2, but it was only 25 points. I haven't asked e-miles to redeem anything yet so those 25 points shouldn't be from any e-miles reward that I would have generated.

I got 100 points on 6/2/12. I can't remember what the bonus was supposed to be when I signed up - I assume 100.

My signup bonus posted as 225 + 25 points, on separate days. I completed a bunch more "opportunities" and was supposed to receive another 150 points. They never showed, so I emailed them and began a series of about a dozen increasingly infuriating back-and-forth messages without resolution. I cancelled my e-miles account.