CommunityBuzz! - How to improve tomorrow's FFPs?

All,

I am consulting for an airline and am looking for ideas to improve the FFPs of tomorrow. Are there some favorite benefits from other loyalty programs out there that you wish your airline did? What new initiatives could your airline enact to make you a happier Frequent Flyer?

Some examples of general categories I am considering are:

Private events for elites
Travel assistance (car / shuttle service, parking, concierge services)
Personalized promotions
Benefits for families
Credit card benefits
etc, etc, etc

What do you want? TAKE THIS OPPORTUNITY TO BE HEARD - in some time, your suggestions could become real!

Thank you for your thoughtful responses!

Sincerely,
Here to Learn

Since you've already posted this in Milesbuzz!, we'll close this thread and refer people to comment there:
http://www.flyertalk.com/forum/milesbuzz/1347318-how-improve-tomorrows-ffps.html

Jenbel
Co-moderator Communitybuzz!