Emirates Skywards - Wrong name for airline?

Has anyone else noticed what appears to be a little typo in the name of this forum for Emirates? Isn't the airline's full name Emirates Airline, rather than Emirates Airlines? ;)

Shouldn't the forum name be Emirates Airline's Skywards since it is the forum for Skywards which is possessed by Emirates Airline

I suppose you are right. I think it should be Emirates Airline - Skywards. I will go and administer a damn good thrashing to whoever made the mistake.

I suppose you are right. I think it should be Emirates Airline - Skywards. I will go and administer a damn good thrashing to whoever made the mistake.

Please do avail of this opportunity to kindly to the needful. ;)

#hellotomorrow

Isn't 'Airlines' the more typical usage, as in - American Airlines, United Airlines, Delta Airlines, etc..

Isn't 'Airlines' the more typical usage, as in - American Airlines, United Airlines, Delta Airlines, etc..

You would think. But it is actually EMIRATES AIRLINE... (no S)

You would think. But it is actually EMIRATES AIRLINE... (no S)

Like a lot of Dubai's premier brands, EK likes to Stay Different.

OK I'll stop now :eek:

Isn't 'Airlines' the more typical usage, as in - American Airlines, United Airlines, Delta Airlines, etc..

Not to be pedantic, but it is Delta Air Lines, not Delta Airlines. They are VERY picky about that.

Yes, not to be confused with the Emirates Air Line in London ;)

You would think. But it is actually EMIRATES AIRLINE... (no S)
Are you sure?

I thought it was just "Emirates". Part of The Emirates Group but the airline has just the one word name.

Are you sure?

I thought it was just "Emirates". Part of The Emirates Group but the airline has just the one word name.

Am pretty sure. Most of us - including the airline and the press, simply just refer to the airline as "Emirates"

But technically speaking, and when the Emirates Group want to refer to the airline (as opposed to Dnata etc) they use Emirates airline.

This extract from the Annual Report:

Emirates airline announced a net profit of US$225 million (AED 827 million), for the first six months of its current financial year ending 30th September 2011.

Emirates airline announced a net profit of US$225 million (AED 827 million), for the first six months of its current financial year ending 30th September 2011.
Lower case "a" in airline makes me think this is just for clarity and most of the report uses the single word "Emirates".

This wikipedia entry also indicates the Company Name to be the one word version (I know it's Wikipedia but sources are quoted):

http://en.wikipedia.org/wiki/List_of_companies_of_the_United_Arab_Emirates

This thread is Flyertalk at its best ! :D :D :D

Ok, I'm losing the will to live now and am going to stick my head in the oven. You fellas call it what you want...;)

"Emirates airline" (sic) is the correct name. The lower case "a" is intentional (why, I don't know) but is used in all public materials related to the airline.

It should also be noted that Skywards is not directly affiliated with Emirates airline, but rather is a separate operating division within the Emirates Group (http://www.emirates.com/gh/English/about/emirates.aspx).

Therefore, IMHO, the forum name should be "Emirates airline (Skywards)".

I have started a thread about this in the TalkBoard forum.

http://www.flyertalk.com/forum/talkboard-topics/1346011-suggestion-change-name-emirates-airlines-skywards-forum.html

Ok, I'm losing the will to live now and am going to stick my head in the oven. You fellas call it what you want...;)

Move over and make room for me too please ...

I think the Ambassadors for this forum should also be called "Ambassador : Emirates airline" (sic).

Or maybe "Marhaba"?

Okay, I'll bite. The forum should be called "Emirates Skywards". This is not only how the Emirates Group name and brand Skywards, it refers to the name of the airline that is in common use (in most of the world: some copy in the USA uses the word 'airline'). It is unlikely to be confused with the United Arab Emirates.

An example from elsewhere on FT: "United MileagePlus" - the airline is actually United Air Lines, Inc., a subsidiary of United Continental Holdings. Whether the organisation selling scheduled air travel styles itself an Airline, airline or Air Line is not relevant to discussion of its FFP.

Other examples: "Delta Skymiles", "Continental OnePass", "Alitalia MilleMiglia" (some may argue that forum should be called "Alitalia — Compagnia Aerea Italiana S.p.A. MilleMiglia"... but I disagree!).

At least this forum has a catchier title than "Etihad Airways Etihad Guest"...

FT's Miles&Points > Airline Programs section is theoretically organised by FFPs, so the c:rolleyes:rrect title should be 'Skywards' similar to Flying blue and Miles & More... but then are you prepared to fall down by an umpteen number of cm/in/mm to land between SAS and Singapore on this list:

http://www.flyertalk.com/forum/airline-programs-374/


:eek::eek:

wow must be a boring day to get all this nuff nuff over one letter in a title??

Thread nominated for inclusion in the next TalkMail :D

Ok, I'm losing the will to live now and am going to stick my head in the oven. You fellas call it what you want...;)

ROFLMAO. ^

I have done some more research.

"Emirates" (what is now the Emirates Group) was established by Emiri Decree No.2 in 1985. It is the only actual legal entity that exists.

Emirates airline (sic) is simply an operating division of the Emirates Group, on a similar footing to Skywards, or SkyCargo, or Emirates Flight Catering, or DNATA or other divisions.

Skywards therefore has no relationship with Emirates airline (sic) other than common parentage of the Emirates Group (aka "Emirates").

Therefore, I would suggest that "Emirates Skywards" would be the most appropriate title for the forum. This would represent Skywards correctly as an operating division of the Emirates Group (aka "Emirates"). Under any circumstances though, "Emirates Airlines Skywards" should not continue to be used. "Emirates Airlines" does not exist, neither as a legal nor artificial entity. "Emirates airline" (sic) would be the closest approximation, but Emirates airline (sic) is a separate operating division than Skywards.

What I find most hillarious is this logo:

https://www.skywards.com/Images/logo_lockup.gif

What I find most hillarious is this logo:

https://www.skywards.com/Images/logo_lockup.gif


Umm...you might have to explain the hilarity :confused:

EK/Skywards... why the '/' is it EK or Skywards?

EK/Skywards... why the '/' is it EK or Skywards?

And why mix the 2 fonts, colours, text sizes etc.

EK/Skywards... why the '/' is it EK or Skywards?

It isn't EK 'or' Skywards, but EK/Skywards - like flyertalk.com/forum. Think of Skywards as a directory within EK.

It isn't EK 'or' Skywards, but EK/Skywards - like flyertalk.com/forum. Think of Skywards as a directory within EK.

That's precisely what I cognitively reason as soon as I see that logo.

I immediately understand it's a subsidiary of Emirates. Even further, I understand that to access the website, I would probably have to type in emirates.com/skywards on my browser...

...

Which I have, and it works!

Another example of excellent, post-modern web 3.0 logos and design.

Another example of excellent, post-modern web 3.0 logos and design.

:rolleyes:h I see...

Ok so do we have a verdict on what to call the forum ? ? ?

Poor democracy won't work here either, we need to get it legally correct

Please do avail of this opportunity to kindly to the needful. ;)

#hellotomorrow

Love it!!
You obviously work in Dubai my friend:D

And why mix the 2 fonts, colours, text sizes etc.

So the "/" being blue does that give dominance to Skywards? and if so, does Emirates know that?

Love it!!
You obviously work in Dubai my friend:D

+1

I think the Ambassadors for this forum should also be called "Ambassador : Emirates airline" (sic).

Or maybe "Marhaba"?

Marhaba not a bad idea!

I don't understand your use of *sic* however as it seems an original quote rather than a transcribed quote. This would also apply to a previous use of *sic* in an earlier post but for different reasons. Unless, of course, it is a more modern use of the word sic!

I see the forum name has changed.

Thanking you good sirs.