JetBlue TrueBlue - JetBlue Super Bowl celebrations

First drink in-flight during the game is $1, they're offering an extra snack choice during the game and, if you're at T5, free snacks and a beer.

http://blog.jetblue.com/index.php/2012/02/02/jetblue-touches-down-with-sunday-funday/

Pretty nice set of offers.

We had the Snyder’s Buffalo Wing Pretzels a few years ago for the Super Bowl. It was just on that day we offered them and they were a hit with the customers. I wish we'd carry them more often but they are extremely expensive. I even buy them at the store and carry them with me in my lunch.