Online Travel Booking and Bidding Agencies - Roomkey.com - New hotel booking service

Just got an email regarding this service that was just launched today.

Hyatt, Hilton, Marriott, InterContinental Hotels Group, Wyndham and Choice are backing the service and maybe financially as well.

Not sure how this is going to work as:

Six of the world’s major hotel companies are banding together to launch Roomkey.com, a new online hotel search engine that will provide consumers with a search-and-book experience using hotel company-supplied rates and availability

So, they are going to just "repackage" all the inventory that the hotels are selling on their own websites?

I would say that I RARELY book any of the regular or sale rates found on hotels own websites. Normally the rates that I use are negotiated.

Checked it out. Don't see the advantage versus either hotel operator sites or the Kayaks, Hotels.coms, etc. of the world.

Another article on this topic, from a prominent hospitality industry mag:
http://blog.lhonline.com/front-desk/2012/01/13/room-key-could-be-the-answer-but-it-needs-all-the-brands/

Hey,
have you checked
http://hotelbooksave.com/
Its good too. They are giving some discount in every booking. Please check.

If you're looking for hotel accommodations near major U.S. airports, you should look at YourRoomKey.com which is a members only website (not related to RoomKey.com).