EL AL Matmid - iPad on El Al Duty Free

Maybe not a bad offer for somebody who has a few spare points laying around, especially compared to the price in Israel and considering it includes a smart cover which alone costs $79
http://www.elal.co.il/ELAL/English/HidePages/en_iPad2_010511

The prices listed (without using Matmid points) are $46 - $96 higher than the same models are at Apple stores in the United States.

The Hard Candy Cases described (~ $35 - $45 on Amazon) are not the original Apple Smart Covers which are $39 in polyurethane and $69 in leather.

Prices are not so great. They are basically giving you the item at slightly higher rate compared to Apple's prices + sales tax, or offering not great redemption values with points.

If you have points about to expire, then could be a good value