Hawaii-based Airlines - HA's New Ad Campaign

http://www.youtube.com/watch?v=PONTG8SJwjI&feature=related

http://www.youtube.com/watch?v=gyS5UbbGKmI&feature=related

http://www.youtube.com/watch?v=Loh1w6hUfGs&feature=related

Thoughts?

These ads are clearly aimed at the interisland market where HA already has a huge (some would say near-monopoly) share of the business. They're nice ads, but wouldn't it make more sense to make a pitch for the recently expanded international service or even mainland routes? I don't get it.

Thoughts?

Nobody took my picture when I sat in 12A HNL-ITO on Tuesday. :(

http://www.youtube.com/watch?v=PONTG8SJwjI&feature=related

http://www.youtube.com/watch?v=gyS5UbbGKmI&feature=related

http://www.youtube.com/watch?v=Loh1w6hUfGs&feature=related

Thoughts?

Slippahs, mahalo for posting the new HA interisland adverts. They are way cool.

These ads are clearly aimed at the interisland market where HA already has a huge (some would say near-monopoly) share of the business. They're nice ads, but wouldn't it make more sense to make a pitch for the recently expanded international service or even mainland routes? I don't get it.

Here's a new HA advert featuring the A330-200 that premiered in SFO recently. This is obviously targeted to the mainland audience:

http://www.youtube.com/watch?v=TvD3_-L6euI&feature=related

I was on a flight from ITO-HNL where they were taking some pics for one of these advertisements and they were sitting in 4A/B and taking pictures of 5A, I claim false advertising!

Here's a new HA advert, which was just released on 5/10/11. This one is quite interesting and seems to be targeted towards an international business audience:

http://www.youtube.com/watch?v=vKsv13pjgcc&feature=related

Great HA credit card commercials:( Why is it that Hawaiian up sells it credit card so hard?? I am sooooo tired of having the FA's running up and down the isles pushing the credit card applications. There has to be a more subtle way for them to do this.