Finnair Plus - Improved service or enhanced service?

I wonder what the following press release means:
"In the near future, it will also be possible for Finnair customers to pay by mobile for various travel services, such as special meals for flights as well as different products, such as tickets for entry into Finnair Spa & Saunas at Helsinki-Vantaa Airport.".

Is this the end of free special meals or will we be able to order something special to eat onboard in Y class.

will we be able to order something special to eat onboard in Y class.

They already have that for their charter flights, in rather awkward english it's called a "feast meal" (https://secure.paxport.net/finnair/services.xo)

I think on american airlines you can even order things like birthday cakes and the crew will bring it along in the middle of the flight. no doubt to envious glances from your fellow passengers. would go down well with the finnish mentality "who do they think they are".