Southwest Rapid Rewards - No holiday Ding bonanza this year
In the early years of Ding it seemed that Christmas would always bring an extra-special sale covering all or almost all markets. Nothing of the sort appeared this year.
Perhaps the high oil prices are at fault, or perhaps Southwest is merely neglecting to invest in Ding. By invest, I mean delivering profit-reducing fares in order to promote the future use of Ding.
As I've said before, I no longer worry about missing a deal if I neglect to check Ding for a day or two. I've only booked one Ding fare in the last 6 months. The 3-day sales and such, often in response to competitors, offer much better fares.
Can we look forward to $40. fares this year to celebrate their 40th Anniversary???
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gogreyhound
Jan 3, 11, 9:01 pm
In the early years of Ding it seemed that Christmas would always bring an extra-special sale covering all or almost all markets. Nothing of the sort appeared this year.
Perhaps the high oil prices are at fault, or perhaps Southwest is merely neglecting to invest in Ding. By invest, I mean delivering profit-reducing fares in order to promote the future use of Ding.
As I've said before, I no longer worry about missing a deal if I neglect to check Ding for a day or two. I've only booked one Ding fare in the last 6 months. The 3-day sales and such, often in response to competitors, offer much better fares.
+1
As a travel value, ding seems to be done.
toomanybooks
Jan 4, 11, 9:12 pm
Oil is so high, it would not be surprising for the deals to be minimal.
Nevada1K
Jan 10, 11, 12:14 pm
I just received a Ding and noticed this language in the terms and conditions:
Changes to any portion of the reservation (flight, dates, cities, and/or names of passengers) once purchased will result in the cancellation of the ENTIRE [emphasis added] reservation and rebooking at the lowest fare available which could result in a fare increase.
It seems to me use of the word "ENTIRE" is new. In the past, we had the ability to change one leg of a round-trip without affecting the fare on the other leg. As I routinely book one-way trips, I cannot test the "Change Reservation" feature on round-trips, but if this language is correct and also applies to non-Ding bookings, it re-enforces the philosophy of booking one way trips rather than RTs.