US Airways Dividend Miles (Pre-FlightFund Merger) - US Airways is making it easier to earn free travel with new online shopping program

US Airways is making it easier to earn free travel with its new online shopping program, Dividend Miles Online Rewards, launched today with Advantex Marketing International, Inc.

The new program awards Dividend Miles to registered members when shopping at many of the most popular e-retailers on the Web.

With Dividend Miles Online Rewards, Dividend Miles members will earn 1 mile for every $1 USD spent at most participating e-retailers when making purchases through the program. More than 70 e-retailer shopping establishments, including Amazon.com, Sharperimage.com, Allpets.com, and Babyuniverse.com, participate in the new online program.

``This unique program will provide our Dividend Miles members with attractive new ways to earn miles for travel on US Airways,'' said Stephen M. Usery, US Airways vice president of marketing. ``It is part of our ongoing commitment to enhance the value of our Dividend Miles program, while providing superior quality and value to our members. We are delighted to offer this new benefit to our Dividend Miles members.''
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US Airways took its first step into e-retailing with yesterday's launch of an online shopping rewards program labeled Dividend Miles Online Rewards for its frequent flier customers.
"The online-shopping population has grown considerably in the past few years. US Airways' frequent flier customers, of which a large part are business travelers, are Internet-savvy," said Randal Munger, chairman of Advantex, Toronto, the company managing the rewards program.

US Airways' frequent flier membership base consists of economically higher-end business and leisure travelers primarily in the northeastern United States, Munger said.

"We selected higher-end online merchants that will be of interest to this membership base," he said. US Airways has about 20 million frequent flier members.
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