WestJet Rewards - Gate to gate entertainment comes to WS




tracon
May 14, 10, 3:55 pm
http://finance.yahoo.com/news/WestJet-introduces-Here-to-cnw-954841113.html?x=0&.v=1



Addition of service provides for live seatback TV from gate to gate
CALGARY, May 14 /CNW/ - WestJet today announced the introduction of Here to There in-flight entertainment, allowing guests the opportunity to enjoy live seatback television on the ground and in the air.

"This is an exciting addition to our in-flight service," said Bob Cummings, WestJet's Executive Vice-President, Marketing and Sales. "We have been diligently working with Transport Canada to allow for this service on board our aircraft and we thank them for their efforts."

Here to There will allow guests with ear-bud type earphones to watch WestJet's live satellite television or pay-per-view movies from the moment they board the aircraft to the moment they leave, except during the in-flight safety demonstration. The in-flight entertainment system was previously only available once the aircraft was in the air.

"Feedback from guests showed that they are sometimes frustrated when the TVs need to be shut down in the middle of a great show or a crucial sports event," continued Bob Cummings. "Now they can continue to watch all the way through their flight. Our caring brand is all about improving the guest experience and this announcement is another important step."

About WestJet

WestJet is Canada's preferred airline, offering scheduled service throughout its 68-city North American and Caribbean network. Inducted into Canada's Most Admired Corporate Cultures Hall of Fame and named one of Canada's best employers, WestJet pioneered low-cost flying in Canada. WestJet offers increased legroom, leather seats and live seatback television provided by Bell TV on its modern fleet of 88 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 47 aircraft through 2016, WestJet strives to be one of the five most successful international airlines in the world.


YYCguy
May 14, 10, 7:20 pm
Thank you Tracon. Strange that this announcement came out today as the service has been effect for weeks now!

Guests are also unable to watch the TV on the ground in the US and our Caribbean destinations (Bell's rules, not ours)

Doug McKechnie
May 15, 10, 6:32 am
Air Canada has allowed gate to gate entertainment for close to one year now. I find it's not much use to start watching the AVOD until after take-off as there are too many interuptions and distractions during the boarding and pre-takeoff stages of the flight.

Must be a slow day at Westjet to have to publish a news release for something so minor.


skaven
May 17, 10, 10:15 am
It's about time, though the screens are so small sometimes I feel it's not worth it. That said, it still beats all the domestic flights in Europe of USA that I've been on... they don't have TVs or comedic flight attendants!

HangTen
May 18, 10, 10:24 am
I read elsewhere that AC and WJ cooperated on this. AC did all the proving and testing on the seat back TV systems and WestJet did it on the cellphone issue.

When each got approved, the other piggybacked on the others approval.

It saved both airlines time, energy and money from having to jump through all the hoops seperately.



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