lucky9876coins
May 9, 10, 12:32 pm
TalkBoard Meeting 2010
April 23, 2010
1PM to 5PM
Embassy Suites LAX South Hotel, Boardroom 405A
El Segundo, CA
Present: bhatnasx, gleff, lucky9876coins, Markie, nsx, Spiff, Randy Petersen, Brent (IB Rep), Steph (IB Rep)
Absent: B747-437B, Radioman, skywalkerLAX
Internet Brands representatives joined us and introductions were made. Internet Brands stated that the majority of their interaction with FlyerTalk volunteers was with the Moderator Corps, moreso than the TalkBoard. Internet Brands did not fully understand the relationship of the TalkBoard with the membership. Internet Brands offered to answer any questions the TalkBoard had. Randy explained the history of the TalkBoard and its importance in determining the future of FlyerTalk. Randy explained he wanted to discuss the ambassador idea from a couple of years ago again. Randy mentioned membership growth has been increasing substantially since December and that we should soon hit a million threads.
It was brought up to Internet Brands that the membership would like to see Internet Brands chime in whenever possible, as we do not know what’s behind “the curtain.”
The agenda was introduced. Two errors in the current TalkBoard Guidelines (http://www.flyertalk.com/forum/11201712-post2.html) were pointed out. Specifically, in section 3, C.1.H, we suggested replacing "Flyertalk President" with "TalkBoard President," and in section C.ii.a. replacing "The President will also serve as" with "The President will also serve as or appoint." We agreed to discuss and vote on this online.
Internet Brands explained that they have been working with moderators in an effort to inform them of the changes that are important to users. However, for certain "behind the scenes" changes, like security updates, Internet Brands does not necessarily communicate these changes to the moderators. It was asked how Internet Brands saw the role of the TalkBoard in the future. Internet Brands said the concept of a member board is new to them and at first they found it hard to relate to. Internet Brands said they perceived us as being “Randy’s team,” but they now realize we are more than that. Internet Brands said we should tell them how we want to engage with them and they would be receptive, as they are still learning about what exactly we do. Internet Brands asked how the TalkBoard would like to be engaged.
It was mentioned that no one likes surprises and that asking for feedback would be great before making changes. It was also mentioned that asking for ideas and suggestions would be appreciated. Internet Brands mentioned they would work on this, switching their focus from figuring out the problems to optimization. Internet Brands is working on adding tools that add value to the user experience. Internet Brands recognized that the articles did not meet the standard required by the brand of FlyerTalk. As such Internet Brands has since stopped production until such a time when that standard can be met. It was mentioned that Internet Brands has spent a long time trying to fix search across the Internet Brands forums, even though it may not have seemed like it. Internet Brands has finally improved search across 15 of their websites.
Internet Brands mentioned that FlyerTalk is very different from all the other websites they manage in terms of the response and passion from members when it comes to changes, which they need to understand better.
It was mentioned that it would be nice if Internet Brands at least told the membership about changes in advance so that if any “red flags” were raised they could reconsider them. Internet Brands asked what the TalkBoard’s thoughts were on an Internet Brands only thread/forum. Most TalkBoard members mentioned it might be better if Internet Brands was simply active in Suggestions/Technical Issues forums or by communicating through and with the TalkBoard. It was ultimately suggested they garner feedback through the TalkBoard and announce changes in the Technical Issues forum.
The idea of announcing upcoming technical changes at the beginning of each month came up. The issue is that some updates are planned while others are unplanned. It was explained that Facebook Connect should have rolled out smoothly and was meant to encourage more sign ups, a goal that it accomplished. Internet Brands also explained they now have more resources to manage feedback.
Randy asked whether the TalkBoard wanted to look into the rules on campaigning again, but most TalkBoard members agreed the rules are fine the way they are. It was explained that more campaigning would detract from the community experience of FlyerTalk and take away from the TalkBoard’s focus. Randy explained the “I Voted” tags increased the number of voters substantially. The TalkBoard largely agreed that the silence is because things are going well on FlyerTalk.
The issue of formalizing the criteria for forum creation was brought up. The following basic criteria for forum creation were addressed:
Criteria for forum creation:
1. Beneficial to FlyerTalk?
2. Beneficial to a relationship with FlyerTalk (value proposition for FlyerTalk members in new forum)?
3. Is FlyerTalk the best place to discuss this?
4. Passionate following?
5. Critical mass anticipated/existing (traffic needed to get questions answered/presence of dedicated expert helpers)?
6. Is this the best place on FlyerTalk (how best to classify -- critical mass again)?
7. Will improve the signal to noise ratio (forum split)?
The issue of how to discuss forum closure came up. The idea of a comprehensive annual review of all forums was discussed. Randy offered to help the TalkBoard by running forum statistics once a year. It was agreed to further discuss the issue online. The idea of sub-forums for large programs was brought up, but it was determined that it would not add to the member experience. The TalkBoard agreed in not wanting to discourage members from asking specific questions, which led into the ambassador concept.
Randy explained that the ambassador concept has not gotten anywhere but he wanted to make it work. Randy asked for the TalkBoard’s feedback as to the specific functions of ambassadors.
The concept of not formalizing the ambassador program was also brought up by just encouraging members to be friendly, avoiding “status” conflict. The concept of a flame free thread for newbies to ask questions was raised. Randy said he was willing to give the TalkBoard whatever role they wanted in the program. It was suggested to have a few forums act as a trial for the idea, with the blessing of the moderators. The question as to whether this should only be on program specific forums or other forums as well came up. Randy asked each TalkBoard member whether they supported testing the idea. The TalkBoard suggested that all posts made in the “flame free” thread should be left there as opposed to being moved around.
Internet Brands spoke about the future of FlyerTalk and how they want to get to a “dream list” of things FlyerTalkers might find interesting, and from there pick the ones they know they could implement properly and dedicate resources to accordingly. Internet Brands mentioned possibly creating a tool that would simplify organizing Dos for members by making it a more integrated part of the website. Internet Brands mentioned they wanted to add value outside of the forum by improving speed and making the user experience better. Instead of just technical issues, they want to focus on growing FlyerTalk outside of the forum as it is so well managed as of now. Internet Brands said Facebook Connect was the first of such initiatives, and over time they hope to increase the engagement through social media.
The issue of online community chats with TalkBoard members was brought up again. The idea of having only some TalkBoard members participate was brought up, and all members were fine with that as long as it was clear they were representing themselves and not the TalkBoard as a whole. The idea of doing a chat after the minutes were posted also came up, and was something that was agreed would be a good idea.
The meeting was wrapped up. Randy mentioned that he still finds the TalkBoard to be relevant.
Action Items:
Scheduling for TalkBoard chat
Posting considerations to help members understand logic for forum creation & deletion and setting an annual review process for forum success
Develop and institute Ambassador program
The meeting adjourned at 5PM.
April 23, 2010
1PM to 5PM
Embassy Suites LAX South Hotel, Boardroom 405A
El Segundo, CA
Present: bhatnasx, gleff, lucky9876coins, Markie, nsx, Spiff, Randy Petersen, Brent (IB Rep), Steph (IB Rep)
Absent: B747-437B, Radioman, skywalkerLAX
Internet Brands representatives joined us and introductions were made. Internet Brands stated that the majority of their interaction with FlyerTalk volunteers was with the Moderator Corps, moreso than the TalkBoard. Internet Brands did not fully understand the relationship of the TalkBoard with the membership. Internet Brands offered to answer any questions the TalkBoard had. Randy explained the history of the TalkBoard and its importance in determining the future of FlyerTalk. Randy explained he wanted to discuss the ambassador idea from a couple of years ago again. Randy mentioned membership growth has been increasing substantially since December and that we should soon hit a million threads.
It was brought up to Internet Brands that the membership would like to see Internet Brands chime in whenever possible, as we do not know what’s behind “the curtain.”
The agenda was introduced. Two errors in the current TalkBoard Guidelines (http://www.flyertalk.com/forum/11201712-post2.html) were pointed out. Specifically, in section 3, C.1.H, we suggested replacing "Flyertalk President" with "TalkBoard President," and in section C.ii.a. replacing "The President will also serve as" with "The President will also serve as or appoint." We agreed to discuss and vote on this online.
Internet Brands explained that they have been working with moderators in an effort to inform them of the changes that are important to users. However, for certain "behind the scenes" changes, like security updates, Internet Brands does not necessarily communicate these changes to the moderators. It was asked how Internet Brands saw the role of the TalkBoard in the future. Internet Brands said the concept of a member board is new to them and at first they found it hard to relate to. Internet Brands said they perceived us as being “Randy’s team,” but they now realize we are more than that. Internet Brands said we should tell them how we want to engage with them and they would be receptive, as they are still learning about what exactly we do. Internet Brands asked how the TalkBoard would like to be engaged.
It was mentioned that no one likes surprises and that asking for feedback would be great before making changes. It was also mentioned that asking for ideas and suggestions would be appreciated. Internet Brands mentioned they would work on this, switching their focus from figuring out the problems to optimization. Internet Brands is working on adding tools that add value to the user experience. Internet Brands recognized that the articles did not meet the standard required by the brand of FlyerTalk. As such Internet Brands has since stopped production until such a time when that standard can be met. It was mentioned that Internet Brands has spent a long time trying to fix search across the Internet Brands forums, even though it may not have seemed like it. Internet Brands has finally improved search across 15 of their websites.
Internet Brands mentioned that FlyerTalk is very different from all the other websites they manage in terms of the response and passion from members when it comes to changes, which they need to understand better.
It was mentioned that it would be nice if Internet Brands at least told the membership about changes in advance so that if any “red flags” were raised they could reconsider them. Internet Brands asked what the TalkBoard’s thoughts were on an Internet Brands only thread/forum. Most TalkBoard members mentioned it might be better if Internet Brands was simply active in Suggestions/Technical Issues forums or by communicating through and with the TalkBoard. It was ultimately suggested they garner feedback through the TalkBoard and announce changes in the Technical Issues forum.
The idea of announcing upcoming technical changes at the beginning of each month came up. The issue is that some updates are planned while others are unplanned. It was explained that Facebook Connect should have rolled out smoothly and was meant to encourage more sign ups, a goal that it accomplished. Internet Brands also explained they now have more resources to manage feedback.
Randy asked whether the TalkBoard wanted to look into the rules on campaigning again, but most TalkBoard members agreed the rules are fine the way they are. It was explained that more campaigning would detract from the community experience of FlyerTalk and take away from the TalkBoard’s focus. Randy explained the “I Voted” tags increased the number of voters substantially. The TalkBoard largely agreed that the silence is because things are going well on FlyerTalk.
The issue of formalizing the criteria for forum creation was brought up. The following basic criteria for forum creation were addressed:
Criteria for forum creation:
1. Beneficial to FlyerTalk?
2. Beneficial to a relationship with FlyerTalk (value proposition for FlyerTalk members in new forum)?
3. Is FlyerTalk the best place to discuss this?
4. Passionate following?
5. Critical mass anticipated/existing (traffic needed to get questions answered/presence of dedicated expert helpers)?
6. Is this the best place on FlyerTalk (how best to classify -- critical mass again)?
7. Will improve the signal to noise ratio (forum split)?
The issue of how to discuss forum closure came up. The idea of a comprehensive annual review of all forums was discussed. Randy offered to help the TalkBoard by running forum statistics once a year. It was agreed to further discuss the issue online. The idea of sub-forums for large programs was brought up, but it was determined that it would not add to the member experience. The TalkBoard agreed in not wanting to discourage members from asking specific questions, which led into the ambassador concept.
Randy explained that the ambassador concept has not gotten anywhere but he wanted to make it work. Randy asked for the TalkBoard’s feedback as to the specific functions of ambassadors.
The concept of not formalizing the ambassador program was also brought up by just encouraging members to be friendly, avoiding “status” conflict. The concept of a flame free thread for newbies to ask questions was raised. Randy said he was willing to give the TalkBoard whatever role they wanted in the program. It was suggested to have a few forums act as a trial for the idea, with the blessing of the moderators. The question as to whether this should only be on program specific forums or other forums as well came up. Randy asked each TalkBoard member whether they supported testing the idea. The TalkBoard suggested that all posts made in the “flame free” thread should be left there as opposed to being moved around.
Internet Brands spoke about the future of FlyerTalk and how they want to get to a “dream list” of things FlyerTalkers might find interesting, and from there pick the ones they know they could implement properly and dedicate resources to accordingly. Internet Brands mentioned possibly creating a tool that would simplify organizing Dos for members by making it a more integrated part of the website. Internet Brands mentioned they wanted to add value outside of the forum by improving speed and making the user experience better. Instead of just technical issues, they want to focus on growing FlyerTalk outside of the forum as it is so well managed as of now. Internet Brands said Facebook Connect was the first of such initiatives, and over time they hope to increase the engagement through social media.
The issue of online community chats with TalkBoard members was brought up again. The idea of having only some TalkBoard members participate was brought up, and all members were fine with that as long as it was clear they were representing themselves and not the TalkBoard as a whole. The idea of doing a chat after the minutes were posted also came up, and was something that was agreed would be a good idea.
The meeting was wrapped up. Randy mentioned that he still finds the TalkBoard to be relevant.
Action Items:
Scheduling for TalkBoard chat
Posting considerations to help members understand logic for forum creation & deletion and setting an annual review process for forum success
Develop and institute Ambassador program
The meeting adjourned at 5PM.