bhatnasx
Apr 28, 10, 1:00 pm
http://www.lasvegassun.com/news/2010/apr/27/no-gambling-required-harrahs/
In recent years, Harrah’s realized that it needed to expand the program to nongamblers. The company discussed the idea years ago, but only started work on an expanded Total Rewards program after acquiring Caesars Entertainment in 2005, says Matt Bowers, vice president of Total Rewards and Promotions.
“We saw some dramatic nongaming spending going on away from a slot or table game. We realized there were a lot of really good customers out there who we didn’t know much about.”
In recent years, Harrah’s realized that it needed to expand the program to nongamblers. The company discussed the idea years ago, but only started work on an expanded Total Rewards program after acquiring Caesars Entertainment in 2005, says Matt Bowers, vice president of Total Rewards and Promotions.
“We saw some dramatic nongaming spending going on away from a slot or table game. We realized there were a lot of really good customers out there who we didn’t know much about.”