JetBlue TrueBlue - Adding flights BOS-BWI-jab at Southwest

Here is the quote from B6 announcing the addition of 1 flight/day on the BOS-BWI route:

"Customers in Baltimore have discovered what those in Boston have known for years: JetBlue offers more than just an unassigned seat and a handful of peanuts to their destination," said Scott Laurence, vice president of network planning for JetBlue Airways.

http://finance.yahoo.com/news/JetBlue-Airways-Increases-prnews-3735545371.html?x=0&.v=1

jetBlue's everyday low fares start at just $39 (a) each way with a 21-day advance purchase. The airline's schedule between Boston and Baltimore/Washington:

Boston (BOS) to
Baltimore/Washington (BWI):
---------------------------

Depart - Arrive
---------------
6:35 a.m. - 8:09 a.m.
11:05 a.m. - 12:39 p.m.
3:25 p.m. - 5:02 p.m.
6:40 p.m. - 8:13 p.m.
8:50 p.m. - 10:21 p.m.
(Effective 3/1/10)

---------------------

Baltimore/Washington (BWI) to
Boston (BOS):
Depart - Arrive
---------------
6:44 a.m. - 8:10 a.m.
(effective 3/2/10)
8:50 a.m. - 10:18 a.m.
1:15 p.m. - 2:40 p.m.
5:45 p.m. - 7:15 p.m.
8:50 p.m. - 10:11 p.m.
(effective 3/1/10)
-----------------------

JetBlue's Baltimore service is operated by its full-size EMBRAER 190 jets, with seating for 100 customers. The E190 is outfitted with all-leather seats in a spacious 2 x 2 configuration -- with no middle seats!

What's with the unassigned seating? This is the first time I've heard this on B6. Is this new or have I just totally missed this. Also, How does that effect EML?

What's with the unassigned seating? This is the first time I've heard this on B6. Is this new or have I just totally missed this. Also, How does that effect EML?They are referring to Southwest's unassigned seating.

They are referring to Southwest's unassigned seating.

Oops... my bad... I miss read the orginal quote.

It's on:

From the press release: "Check out the live TV -- it's on, it's always on, and it's free!""

http://www.nbcdfw.com/news/local-beat/Its-On-Southwest-Airlines-Ad-Campaign.html