Finnair Plus - SMS-upgrades for Finnair Plus members




Pteropous
Oct 15, 09, 9:51 am
Press Release 15 Oct 2009 (http://www.finnairgroup.com/group/group_11_2_1.html?&Id=hex_200910150000440614.html):

Business class by text message for Finnair's frequent flyers

The range of services available to Finnair Plus customers is expanding. The latest addition is the text message upgrade, namely an opportunity for Finnair Plus customers to upgrade to business class via a text message. When a customer's mobile phone beeps 24 hours before the departure of a Finnair scheduled flight, the message might contain an offer to upgrade travel class. Frequent flyers will be offered this option when business class seats are available.

The new service is an easy and simple way to use accumulated Finnair Plus points or a travel class upgrade award. Like check-in text messages, the messages should be answered with one letter, in this case 'U' as in upgrade, explains Anna Korpi, who is responsible for Finnair Plus marketing.

Customers' chances of receiving such a message depends, among other things, on the booking class of the ticket they bought. Before sending the message, a check is also made that the customer has sufficient Finnair Plus points, or points that are soon to expire, or an available travel class upgrade award, which are needed to redeem the seat. The service is personal and
flight-specific.

The new service will initially apply to scheduled flights departing from Helsinki, but in future seats will also be offered on flights departing from other locations. The upgrade flights will accumulate Finnair Plus points according to the original booking class and the points deducted for the travel
class upgrade will be slightly less than normal.

When travelling in business class, customers can use the business class check-in desk to complete check-in formalities or leave baggage if they have already checked in beforehand. Business class passengers can take more baggage along with them and can also enjoy airport lounge services.


mosburger
Oct 15, 09, 8:39 pm
Nice service and out-of-the-box thinking by the people at F+. Also serves as a reminder to the frequent flyers and full fare ticket holders in Y how much greener the grass is on the other side.

On the other hand, I have a slight feeling that op-ups might be rather elusive in the future...;)

ramo
Oct 15, 09, 10:15 pm
I don't think that AY has ever been big with op-ups... so not much lost there. Definitely a good addition to F+.


niko
Oct 18, 09, 3:52 am
I got the upgrade sms prior to my ARN-flight, 7000 points for upgrading a 45 minute flight... no thanks - however a nice additional service, which might come handy with longer flights.

On the return flight from ARN I received probably my ever first op-up with AY. Made me a happy camper - if only for 45 minutes in Embraer...



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