Midwest Airlines Midwest Miles - "The Exclusive Sponsor of the Milwaukee Bucks"

YX may be the "exclusive sponsor" of the Bucks this season...

The Exclusive Sponsor of the Milwaukee Bucks
Milwaukee's hometown airline is proud to be the exclusive sponsor of Milwaukee's hometown NBA team, the Milwaukee Bucks. Look for us at the Bradley Center, where we're adding the Midwest Airlines Hometown Champions Club -- a unique space for small or large groups to take in a game with delicious food and beverages, including our famous chocolate chip cookies served at halftime!

But, Midwest is not the carrier of the Bucks this season; they are flying Swift Air.

http://www.flyswiftair.com/images/Swift737Specs.pdf

They were flying Air Canada last year. Midwest claims they are the "official airline" of the Brewers, too, but they fly Continental.

YX can't claim they are the "Exclusive" sponsor of the Brewers, so I guess they are staking their claim with this NBA franchise. Some might argue this sponsorship doesn't carry as much value as a baseball or football sponsorship. Perhaps that's why AirTran hasn't gone after the Bucks.