This just might be the reason why Colbert didn't board the first JFK to SFO flight... seems pretty funny!

http://www.jaunted.com/story/2007/8/13/15626/2469/travel/Virgin+America,+Colbert+Report+in+Super+Soaker%3F

"Apparently Branson got upset he wasn't able to advertise as much, and poured his mug of water on Stephen."