Earning miles for shopping at retailers online.
http://www.skymall.com/usairwaysmilesmall/homepage.htm

And the purchases all count for the EVERYTHING COUNTS promotion!

Good/bad news depending who you ask.

Already discussed extensively in the "Everthing Counts" thread ...

http://www.flyertalk.com/forum/showpost.php?p=6557670&postcount=200
http://www.flyertalk.com/forum/showpost.php?p=6557670&postcount=203