View Full Version : Article: "Worries send US Airways' frequent fliers packing"


jimcfsus
Aug 1, 04, 11:25 am
Article from Pittsburgh Tribune-Review... http://www.pittsburghlive.com/x/tribune-review/business/s_205941.html

Worries send US Airways' frequent fliers packing

By Steve Halvonik
TRIBUNE-REVIEW
Sunday, August 1, 2004

Lisa Fischetti, a principal in the Pittsburgh public relations firm Veritaspr, recently cleaned out her US Airways frequent-flier account. She redeemed about 120,000 points for two round-trip tickets to Europe for her parents and two to Aruba for herself and her husband.

"I didn't want to save and save and end up with nothing," Fischetti said.

She isn't the only one worried about what's to become of US Airways, the nation's seventh largest airline.

Dozens of customers are dumping their frequent-flier miles, booking flights with other carriers and boycotting US Airways in protest of their abandonment of hub operations at Pittsburgh International Airport, local travel agents said.


"A lot of people really don't like what US Airways is doing to Pittsburgh and the way it's treating its employees," said Victoria Sammartino, an executive with Ponzio-Gordon Travel and president of the local chapter of the American Society of Travel Agents.

The Arlington, Va.-based airline is demanding $800 million in wage and benefits concessions from employees by summer's end.

It also is phasing out hub operations at Pittsburgh International as part of a $1.5 billion cost-cutting drive. By November, it will have sliced service to 240 nonstop daily flights to about 65 cities -- down from 542 daily nonstops to more than 120 destinations before Sept. 11, 2001.

US Airways also may reduce its local payroll of 7,700 by several thousand because of the planned flight reductions, local leaders fret.

If employees don't agree to the wage and benefits concessions by summer's end, airline executives have said the company could default on a government-backed loan and plunge into bankruptcy and possible liquidation. A bankruptcy filing would likely doom the airline's frequent-flier club and strand US Airways travelers who booked vacations or business trips, experts said.

When American Airlines acquired TWA's assets in 2001, it agreed to absorb the St. Louis-based carrier's frequent-flier program into its own.

That may not occur if US Airways is purchased by another airline or sold off in pieces in bankruptcy, said Tim Winship, publisher of frequentflier.com, an Internet site devoted to frequent-flier programs.

The industry is so financially strapped that "airlines are not in the position to step up and accept someone else's liability."

US Airways said in 2003 that frequent fliers last year collected about 1.2 million awards that amounted to about 7 percent of the airline's revenue seat miles, a measure of an airline's revenue based on traffic. That was down slightly from 1.3 million awards in 2002.

US Airways calculated that frequent-flier customers have accumulated enough travel miles to claim more than 6 million awards worth an estimated $85 million.

Some local travelers who have historically relied on US Airways because of airport convenience or perks like frequent-flier points -- which provide free tickets for every 25,000 air miles traveled -- are looking at alternative carriers these days, travel agents said.

Travelers who once booked flights automatically on US Airways, even if the price was slightly higher, are now selecting carriers solely on price.

"It's pure economics," said Joe Weigler, owner of Shadyside Travel in Shadyside.

Pittsburgh International Airport statistics seem to indicate that a shift is occurring. Passenger statistics for April, the most recent month for which data are available, showed that total traffic was up 6.5 percent, with low-cost carriers accounting for most of the gain. US Airways' travel was up 2.8 percent over April 23, but traffic for all other carriers increased by 22 percent.

"The region's travelers are seeking alternative choices in airlines," said Kent George, executive director of the Allegheny County Airport Authority. "This is a positive trend for the airport authority."

US Airways played down traffic erosion at Pittsburgh International. They noted that US Airways will remain the airport's predominant carrier, even with the cutbacks, and predicted that the ramping down of hub operations will lead to more attractive fares to local business and leisure travelers.

Ben Baldarza, US Airways' vice president of marketing, has cast the airline's restructuring as a benefit to local travelers. Once the restructuring is completed, he said, Western Pennsylvanians "will be able to fly where they want to go at fares they want to pay."

Winship said it's probably a good idea for members of any frequent-flier programs operated by traditional mainline carriers to redeem their points for tickets. He said the programs have generally outlived their usefulness -- which was to build customer loyalty -- and will likely be phased out if not eliminated in bankruptcy reorganizations.

Looking to trade points? Be careful

Looking to buy, sell or trade your frequent-flier points?

Go to an Internet search engine and type in "frequent flyer points." There you will find a host of services, with names like frequentflyerpoints.com and frequentflyer.com, that can help.

Beware: While not illegal, these services are unethical and participation could result in penalties if you are caught.

Most airline frequent-flier clubs permit members to redeem points for tickets that may be given to family members. Most airlines, however, do not permit members to sell points to someone else or to transfer them to strangers.

What the Internet services do is act as brokers, connecting frequent-flier members with people interested in obtaining a low-price ticket. The frequent flier redeems points and then forwards the ticket to the broker, which passes it along to the customer -- with a service fee added.

A spokesman for the Pennsylvania attorney general said there was no law prohibiting such transactions and that no consumer complaints have been filed.

However, these transactions are a "violation of terms and conditions" of US Airways' frequent-flier program, said spokesman David Castelveter. "Our restrictions do not allow for the selling of miles."

Tim Winship, publisher of frequentflier.com, an Internet-based resource on frequent-flier programs, said airlines are punishing customers engaging in these transactions. They confiscate the buyer's ticket, leaving the traveler stranded at the boarding gate, and they also shut down the seller's frequent-flier account.

Travelers face detection because the seller's name may appear on the ticket while the buyer's name appears on photo identification, such as a driver's license, needed to pass through security.

"Consumers should steer clear of these services," Winship advised.

Joe Weigler, owner of Shadyside Travel, suggested that frequent fliers instead redeem their points to upgrade to first-class service.

TomBascom
Aug 1, 04, 11:49 am
6 million awards worth an estimated $85 million

$15 per award... Yeah, those free tickets are just burying them....

As I recall turnover on that liability is about 20% annually. Yup, those FF programs are the problem. Better kill 'em right away. No way an airline can survive when its p*ssing away money on that sort of extravagance... You know if they'd just stop flying those darned planes they could save a ton of money!

TomBascom
Aug 1, 04, 11:55 am
Winship said it's probably a good idea for members of any frequent-flier programs operated by traditional mainline carriers to redeem their points for tickets. He said the programs have generally outlived their usefulness -- which was to build customer loyalty...

That's an interesting assertion. Does he have any data to back it up?

... and will likely be phased out if not eliminated in bankruptcy reorganizations.

Great idea. The customers are, after all, the enemy. Might as well take the opportunity to make it clear to those who haven't noticed yet. Is this guy TripleB's replacement?

www.iflyswa.com
Aug 1, 04, 11:56 am
thanks for the interesting article. sounds like a great opportunity for a low fare carrier to take over pittsburgh. Wonder if rumors about SW moving in are true.

longing4piedmont
Aug 1, 04, 12:22 pm
Is this guy TripleB's replacement?

Tom, I had the exact same thoughts. And this guys publishes a weekly news letter? Sounds like a guy I would want to read everyweek, right after I get finished reading Joe. :rolleyes:

ringmaruf
Aug 1, 04, 1:58 pm
Lisa Fischetti, a principal in the Pittsburgh public relations firm Veritaspr, recently cleaned out her US Airways frequent-flier account. She redeemed about 120,000 points for two round-trip tickets to Europe for her parents and two to Aruba for herself and her husband.

"I didn't want to save and save and end up with nothing," Fischetti said.

Yeah, she's a real frequent flyer if she's been saving and saving to come up with 120,000 miles. :rolleyes: ;)

TomBascom
Aug 1, 04, 3:28 pm
For a little perspective on just how tiny a drop in the bucket an $85 million liability is...

(Feel free to double-check and criticize my numbers. This is back of the napkin stuff and I never was all that good at basic arithmetic...)

In the 2nd qtr numbers US had $1.7 billion dollars of passenger revenue. That's about $600 million per month or $20 million per day.

In May they boarded 6.5 million people. That's about 200,000 per day. Or 50,000 "trips" per day if we assume that everyone connects.

If you take the 6 million awards and figure that 1.2 million will be redeemed this year that's about 3,200 trips per day (from about 140,000 "trips" per day -- so about 2% of passengers, system wide, are traveling on awards...) at about $50,000 per day or about .25% of revenue.

Personally I think they have much bigger fish to fry and that anyone who is making this the holy grail of recovery ought to be fired... My analysis of glassware "savings" runs in a similar vein.

Yes, $85 million is a lot of money to you and me. But in the airline business it's a rounding error. Anything that doesn't involve billions of dollars in savings is just a sideshow.

(BTW -- I wonder if Mr Winship has any insight into the cost to acquire a customer? I'm betting it's way more than $15...)

NYCommuter
Aug 1, 04, 6:24 pm
deleted as unnecessary

www.iflyswa.com
Aug 1, 04, 6:59 pm
Since US Airways is one of the few network airlines to have made money in the last quarter, I'd say that Delta travelers should be the most worried, followed by customers of a few other airlines. Here's the address for the editorial page; I am sending a letter to the editor to show that people should stick with US Airways.

Perhaps the same editor who was told to "shove it" by Teresa Kerry will read my letter.

Letters to the Editor
Pittsburgh Tribune-Review
D.L. Clark Bldg.,
503 Martindale St., 3rd Floor
Pittsburgh, PA 15212

opinion@tribweb.com

fax (412) 320-7965

I dont think i would encourage you to right that letter, since it is at such variance from reality. Yes, Delta is in danger of bankruptcy, but no one seriously believes that it is in danger of liquidation in the near term. On the other hand, I think you would be hard pressed to find an airline analyst who does not think this is at least a possibility for U, though naturally they would disagree on how likely it is. It is not just an issue of the last quarter results, but the liquidity of the carrier, and access to capital. If Delta were to go bankrupt, it clearly could obtain DIP financing that would keep it a going concern over at least few years. On the other hand, if U runs out of money, there is a good chance access to the capital markets will be closed.

cedric
Aug 1, 04, 7:14 pm
Since US Airways is one of the few network airlines to have made money in the last quarter, I'd say that Delta travelers should be the most worried, followed by customers of a few other airlines. Here's the address for the editorial page; I am sending a letter to the editor to show that people should stick with US Airways.


I'm not sure that I would buy that argument. Much as I want to see US succeed, and much as I have not written off Dividend Miles and continue to use it as my main FFP, past history has shown that small one-time profits mean Zip -- The year before Canadian Airlines was about to melt down, it eeked out a small full-year profit; Air Canada posted a loss.

pitflyer
Aug 1, 04, 7:24 pm
<this post was deleted>

NYCommuter
Aug 1, 04, 8:09 pm
deleted as unnecessary

bk42
Aug 1, 04, 9:06 pm
I dont think i would encourage you to right that letter...

You didn't spell write right. :rolleyes:

The problem with US Airways vs. Delta is that US has been down this road already, cuts have been made, time has past, and they still aren't doing great. Creditors don't want to deal with companies like this. Not to mention the higher costs of fuel now.

jerseyfinn
Aug 2, 04, 9:28 am
. . . Dozens of customers are dumping their frequent-flier miles, booking flights with other carriers and boycotting US Airways in protest of their abandonment of hub operations at Pittsburgh . . . local travel agents said.

Is this a dozen, or perhaps a bakers dozen? :confused: In any case this article is a fuzzy conglomerate of ideas which attempt to assert that US Air DM program is now imperiled because it is reorganizing the PIT hub, it is cutting jobs, it asks US employees to make wage/benefit concessions, the airline hovers on bankruptcy, and the article concludes with tangential references to the (dubious) practice brokering FF miles.

I myself have trouble tying all of these doomsday ideas together, at least in the manner by which the article implies. Additionally, there are some broad, questionable assertions made along with outright inaccuracies.

. . . local travelers who have historically relied on US Airways because of airport convenience or perks like frequent-flier points -- which provide free tickets for every 25,000 air miles traveled -- are looking at alternative carriers . . .

Is the author referring to the old DMU coupons for European upgrades that went the wayside when the DM program changed last year? In any case, what is he talking about here or did I miss out on something when we made Silver earlier this year?

. . . A bankruptcy filing would likely doom the airline's frequent-flier club and strand US Airways travelers who booked vacations or business trips, experts said . . . The industry is so financially strapped that "airlines are not in the position to step up and accept someone else's liability." . . .

I agree with others who point out that the relative cost of FF redemptions is a drop in the bucket to the US bottom line compared to the wage/benefit issues and the uncertainy of fuel prices and the fate of future travel in increasingly competetive markets. It does not follow that FF miles will automatically evaporate with a bankruptcy filing.

. . . Winship said it's probably a good idea for members of any frequent-flier programs operated by traditional mainline carriers to redeem their points for tickets . . .

I don't disagree that it's not discomforting to watch an airline hover on the brink of bankruptcy. It is a bit of a challenge as to how one manages their FF account in these uncertain times. You want some miles in the bank to UG upcoming travel, but you don't want to be sitting on a hoarde of FF miles if US tanks. Contrary to what the author implies, you don't hit the panic button.

I believe however that if US goes south, and in the unlikely event that US abandons the FF program, that those folks with preferred status will be approached by other carriers who will at least convey status if not miles. Customer loyalty does continue to mean something to those who travel a great deal and want perks to smooth out the journey.

Ultimately it's in the best interest of everyone that US continues to fly and compete under its own flag. It is unfortunate for those folks in the PIT market who must experience the angst of consolidation, but their angst does not translate into the demise of the FF program or the end of US as the article suggests.

Barry

Spiff
Aug 2, 04, 10:35 am
"Dozens of customers are dumping their frequent-flier miles, booking flights with other carriers and boycotting US Airways in protest of their abandonment of hub operations at Pittsburgh International Airport, local travel agents said.

"A lot of people really don't like what US Airways is doing to Pittsburgh and the way it's treating its employees," said Victoria Sammartino, an executive with Ponzio-Gordon Travel and president of the local chapter of the American Society of Travel Agents."

Yeah, those lousy .......s at US should continue to operate an unprofitable hub that is less than 300 miles from another hub...

woolfcross
Aug 2, 04, 11:01 am
Ah, but Pittsburgh was a better hub, as my recent four flights out of Philly confirmed. Two were cancelled; one delayed; one arrived on time but I still missed my flight because we taxied for 15 minutes and then were kept on the plane for 20 minutes because we needed a gate agent to "escort" us to the terminal (twenty feet away). The "Philly Factor" should really be renamed the "Foul-up" Factor.

Flying through Pittsburgh was one of the major reasons I chose US Air. Without it, my loyalty is seriously eroding. This week I mean to call some other majors to see what they will offer this Chairman's Preferred member if I defect.

Very, very sad. But given the choices USAir is making, it seems more and more like the sensible thing to do.

pitflyer
Aug 2, 04, 11:42 am
Yeah, those lousy .......s at US should continue to operate an unprofitable hub that is less than 300 miles from another hub...

OK I responded once then took back my response, but had to respond to this. USAirways is doing what it has to do and concentrate on Philly and to a lesser extent Charlotte. Pittsburgh residents are doing what they need to do, which is support alternatives.

Now even it makes perfect business sense and I would do the same if I was in USAirways' shoes, it doesn't mean I have to like it, and as a consumer my only option is to vote with my dollars. Hence like the travellers mentioned in the article, I have often passed on a non-stop to fly OA. Whether or not USAirways did the 'right thing' can be a matter of debate, where or not many Pittsburgh-based fliers (and maybe some of our colleagues who now have to fly through Philly, as above) have given up on USAirways is not -- it's happening.

Now comparing the loss of those fliers revenue vs the great operational and expense savings they receive from now flying those planes through Philly is a matter that is still to be determined.

ClueByFour
Aug 2, 04, 2:02 pm
Yeah, those lousy .......s at US should continue to operate an unprofitable hub that is less than 300 miles from another hub...

PIT had the highest yield of any hub before they downsized it. "High cost" does not equate to "unprofitable." (the high cost thing is about one-half part old-wives-tale and soundbite to begin with, but that's another story).

Since I don't live in PIT (well, except on paper) anymore, this does not bother me that much. I wish US all the luck in the world trying to hub another few hundred flights/day thru PHL. Word has it that planes were taking 2.5 hours on Wednesday to get from the end of the runway to a gate in PHL. Have fun with that.

There is no doubt that for the folks trying to burn miles in PIT and for those with status, the next 18 months are going to suck. Too many butts chasing too few reward seats, upgrades, and the like. All that will serve to do is erode the monopoly of loyalty that US enjoys at PIT, thus making the entrance of other carriers that much easier.