raffy
Nov 13, 01, 6:00 pm
CHEYENNE, Wyo. (AP) -- Some Wyoming vistas still look like the surface of the moon, but at least people should stop joking on a cosmic scale about the state's tourism slogan.
After eight years, the slogan "Wyoming: like no place on Earth" has been officially retired, now that all the highway signs welcoming visitors have been replaced.
The fastidious ridiculed the slogan as implying that the state is somehow not of this world. They pointed out that "Wyoming: like no place ELSE on Earth" was probably what the promoters meant to say.
Signs similar to Wyoming's new license plate now welcome drivers to the state at 37 locations, according to Lisa Murphy, spokeswoman for the state Department of Transportation.
The new signs simply say "Wyoming" and show the state's trademark bucking horse-and-rider silhouette and Devils Tower, a geological feature in the state's northeast corner.
"It's sort of a simple welcome," Murphy said. "Every 10 years or so those signs just wear out."
The old highway signs were the last bastions of the ridiculed slogan, which used to appear everywhere in the state government, including on the official stationery.
The state contracted Riddell Advertising and Design, of Jackson, to come up with the slogan eight years ago. Dave Sollitt, president of the company, said Thursday that the campaign was successful.
"It was a conscious effort to position the state as something truly unique and distinctive," he said. "There was ample evidence that it was working very well because there was a lot of playback on that phrase."
After eight years, the slogan "Wyoming: like no place on Earth" has been officially retired, now that all the highway signs welcoming visitors have been replaced.
The fastidious ridiculed the slogan as implying that the state is somehow not of this world. They pointed out that "Wyoming: like no place ELSE on Earth" was probably what the promoters meant to say.
Signs similar to Wyoming's new license plate now welcome drivers to the state at 37 locations, according to Lisa Murphy, spokeswoman for the state Department of Transportation.
The new signs simply say "Wyoming" and show the state's trademark bucking horse-and-rider silhouette and Devils Tower, a geological feature in the state's northeast corner.
"It's sort of a simple welcome," Murphy said. "Every 10 years or so those signs just wear out."
The old highway signs were the last bastions of the ridiculed slogan, which used to appear everywhere in the state government, including on the official stationery.
The state contracted Riddell Advertising and Design, of Jackson, to come up with the slogan eight years ago. Dave Sollitt, president of the company, said Thursday that the campaign was successful.
"It was a conscious effort to position the state as something truly unique and distinctive," he said. "There was ample evidence that it was working very well because there was a lot of playback on that phrase."