raffy
Oct 28, 01, 12:25 pm
California skiers and snowboarders venturing off to the Sierra and Cascade ranges this winter will find themselves in unusually familiar surroundings: Prices and facilities will be pretty much as they remember them from last year Ð until the discounts start.
Because of the slumping economy and residual fears of airline travel stemming from the incidents of Sept. 11, the California winter sports industry - one of the largest in the country in terms of the number of resorts (38) and people served (7.4 million in the 2000-01 season) - is expecting to see a big drop-off in out-of-state visits. So local resorts are counting on Californians to make up the deficit.
"We've got a huge backyard of 35 million people," says Bob Roberts, executive director of the San Francisco-based California Ski Industry Association. "So, as long as we have snow, I don't think we will find the kind of (visitor) shrinkage our destination brothers (in Utah, Colorado, etc.) will find. . . . I think the option (for Californians) is "Let's drive.' "
So much for uncrowded lift lines.
However, because the resort operators are more than ever dependant on the drive-up crowd, they could make things very conducive to ski and ride locally. Reduced mid-week lift rates, generous two-fer offers and cheap family and package deals are expected to hit the market soon.
"I would be very surprised if you don't (see such inducements)," Roberts says. Resort operators "are very attuned to the word Ôvalue.' I expect there will be a lot of creative specials out there."
Roberts says it's too early for the resorts to unleash their money-saving plans just yet. "They are waiting to see how the season kicks off, to see what happens in November and early December."
When the snow comes - and there are some indications that California could be hit with another wet, El Nino-type weather pattern this winter - skiers and boarders heading for the local slopes won't find a heck of a lot different from what they saw last winter. Even the basic adult daily lift prices went up only a couple of bucks, if at all. There were just $20 million spent in capital improvements over the summer months in the Sierra, Cascade and other California ranges, compared to the nearly $70 million plunked down the year before - so don't look for many big-ticket changes.
"The product's going to be good," Roberts says, "just don't expect a lot of new lifts."
-- Sugar Bowl: Actually, there will only be one new lift in the Sierra, and that is a replacement. Sugar Bowl, as part of a $5.5 million outlay in off- season improvements, yanked out the slow-speed, fix-gripped quad chair that took skiers and boarders to near the top of Mt. Lincoln, moved the lift line about 100 yards to the east and installed a high-speed detachable quad that now reaches the actual summit. The new lift, christened the Lincoln Express, will haul up 2,800 riders an hour (versus 1,800 with the old chair).
"This now gives us high-speed lift access across the entire (three- mountain) resort," Sugar Bowl spokesman Greg Murtha says.
Sugar Bowl also expanded its snow-making capabilities all the way to the top of Mt. Lincoln, put in a computer-automated snow-making system on the Mt. Judah section of the resort and erected a structure next to the Judah Lodge, which now has 200 additional cafeteria seats.
-- Squaw Valley: Phase I of Intrawest's village project - three buildings containing 139 condominiums and 19 restaurants and retail shops - is expected to be completed and open for business by mid-December or so. A three-level parking structure, with 450 to 500 spaces for vehicles, also will make its debut.
On the mountain, Squaw spent much of its $3 million in offseason expenditures in erosion control, planting native grasses and flowers and some 3,200 trees and shrubs. The former Winter Olympic site also "slapped on paint on the buildings at the base area, moving away from all that purple," resort spokeswoman Katja Dahl says.
-- Mammoth Mountain: The eastern Sierra resort "had a pretty big summer, but nothing sexy," says resort spokeswoman Joani Lynch. "It was mostly behind-the- scene stuff, with $8 million spent on building employee housing, which is scattered throughout town."
Mammoth also laid out $4.7 million to spruce up the venerable but heretofore industrial-looking Mid-Chalet, adding a 130-seat sit-down restaurant and renaming it McCoy Station. Elsewhere on the hill, Chair 26 was repositioned to provide better beginner access, and snowmaking in the Little Eagle area was expanded.
In the spring of 2000, Mammoth put its season pass for the 2000-01 season on sale for a limited time at one-third the $1,120 regular price; the $399 cost for a good-any-day pass proved too good to pass up, and 26,000 people bought them. This past spring Mammoth sold 27,000 of them, and it expects to offer the deal again in spring 2002.
-- Northstar: The resort has spent $1 million to beef up its snowmaking system. "We've increased firepower on all the runs," says Mauer. "We can lay down a lot more snow a lot faster." The resort also added 250 indoor seats to its top-of-mountain Summit Deck and Grille.
-- Kirkwood: Its lodging was beefed up by an additional 62 housing units with the completion of the Meadowstone and Snowcrest projects, giving the resort 2,400 such units and more than doubling the amount of housing available in the valley five years ago. Kirkwood also installed a 6,000-square-foot ice skating rink on the edge of the Plaza and converted the Cornice Cafe into Bub's Sports Bar and Grille.
-- Bear Valley: The mid-Sierra resort has doubled its snowmaking, purchased a Bombardier Winch Cat to groom its steeps and will have a 2,000-square-foot "snow-skate park" adjacent to the day lodge.
-- Homewood: This small, family resort has retrofitted its Madden triple chair and spruced up its mid-mountain lodge.
-- Mt. Rose: It has expanded its parking lot and put in enough snow-making equipment to cover one-third of the mountain.
-- Alpine Meadows: Lights will now allow night skiing on the Kangaroo chair. The resort has also moved the half-pipe to the bottom of Kangaroo and remodeled the mid-mountain Chalet to make it easier to move around inside.
"We didn't do anything really sparkly," Alpine spokeswoman Rachel Woods says. "It's the same old Alpine - same old mountain, same old snow."
Much the same thing can be said about the rest of California skiing and snowboarding this winter.
Source: SF Chronicle
Because of the slumping economy and residual fears of airline travel stemming from the incidents of Sept. 11, the California winter sports industry - one of the largest in the country in terms of the number of resorts (38) and people served (7.4 million in the 2000-01 season) - is expecting to see a big drop-off in out-of-state visits. So local resorts are counting on Californians to make up the deficit.
"We've got a huge backyard of 35 million people," says Bob Roberts, executive director of the San Francisco-based California Ski Industry Association. "So, as long as we have snow, I don't think we will find the kind of (visitor) shrinkage our destination brothers (in Utah, Colorado, etc.) will find. . . . I think the option (for Californians) is "Let's drive.' "
So much for uncrowded lift lines.
However, because the resort operators are more than ever dependant on the drive-up crowd, they could make things very conducive to ski and ride locally. Reduced mid-week lift rates, generous two-fer offers and cheap family and package deals are expected to hit the market soon.
"I would be very surprised if you don't (see such inducements)," Roberts says. Resort operators "are very attuned to the word Ôvalue.' I expect there will be a lot of creative specials out there."
Roberts says it's too early for the resorts to unleash their money-saving plans just yet. "They are waiting to see how the season kicks off, to see what happens in November and early December."
When the snow comes - and there are some indications that California could be hit with another wet, El Nino-type weather pattern this winter - skiers and boarders heading for the local slopes won't find a heck of a lot different from what they saw last winter. Even the basic adult daily lift prices went up only a couple of bucks, if at all. There were just $20 million spent in capital improvements over the summer months in the Sierra, Cascade and other California ranges, compared to the nearly $70 million plunked down the year before - so don't look for many big-ticket changes.
"The product's going to be good," Roberts says, "just don't expect a lot of new lifts."
-- Sugar Bowl: Actually, there will only be one new lift in the Sierra, and that is a replacement. Sugar Bowl, as part of a $5.5 million outlay in off- season improvements, yanked out the slow-speed, fix-gripped quad chair that took skiers and boarders to near the top of Mt. Lincoln, moved the lift line about 100 yards to the east and installed a high-speed detachable quad that now reaches the actual summit. The new lift, christened the Lincoln Express, will haul up 2,800 riders an hour (versus 1,800 with the old chair).
"This now gives us high-speed lift access across the entire (three- mountain) resort," Sugar Bowl spokesman Greg Murtha says.
Sugar Bowl also expanded its snow-making capabilities all the way to the top of Mt. Lincoln, put in a computer-automated snow-making system on the Mt. Judah section of the resort and erected a structure next to the Judah Lodge, which now has 200 additional cafeteria seats.
-- Squaw Valley: Phase I of Intrawest's village project - three buildings containing 139 condominiums and 19 restaurants and retail shops - is expected to be completed and open for business by mid-December or so. A three-level parking structure, with 450 to 500 spaces for vehicles, also will make its debut.
On the mountain, Squaw spent much of its $3 million in offseason expenditures in erosion control, planting native grasses and flowers and some 3,200 trees and shrubs. The former Winter Olympic site also "slapped on paint on the buildings at the base area, moving away from all that purple," resort spokeswoman Katja Dahl says.
-- Mammoth Mountain: The eastern Sierra resort "had a pretty big summer, but nothing sexy," says resort spokeswoman Joani Lynch. "It was mostly behind-the- scene stuff, with $8 million spent on building employee housing, which is scattered throughout town."
Mammoth also laid out $4.7 million to spruce up the venerable but heretofore industrial-looking Mid-Chalet, adding a 130-seat sit-down restaurant and renaming it McCoy Station. Elsewhere on the hill, Chair 26 was repositioned to provide better beginner access, and snowmaking in the Little Eagle area was expanded.
In the spring of 2000, Mammoth put its season pass for the 2000-01 season on sale for a limited time at one-third the $1,120 regular price; the $399 cost for a good-any-day pass proved too good to pass up, and 26,000 people bought them. This past spring Mammoth sold 27,000 of them, and it expects to offer the deal again in spring 2002.
-- Northstar: The resort has spent $1 million to beef up its snowmaking system. "We've increased firepower on all the runs," says Mauer. "We can lay down a lot more snow a lot faster." The resort also added 250 indoor seats to its top-of-mountain Summit Deck and Grille.
-- Kirkwood: Its lodging was beefed up by an additional 62 housing units with the completion of the Meadowstone and Snowcrest projects, giving the resort 2,400 such units and more than doubling the amount of housing available in the valley five years ago. Kirkwood also installed a 6,000-square-foot ice skating rink on the edge of the Plaza and converted the Cornice Cafe into Bub's Sports Bar and Grille.
-- Bear Valley: The mid-Sierra resort has doubled its snowmaking, purchased a Bombardier Winch Cat to groom its steeps and will have a 2,000-square-foot "snow-skate park" adjacent to the day lodge.
-- Homewood: This small, family resort has retrofitted its Madden triple chair and spruced up its mid-mountain lodge.
-- Mt. Rose: It has expanded its parking lot and put in enough snow-making equipment to cover one-third of the mountain.
-- Alpine Meadows: Lights will now allow night skiing on the Kangaroo chair. The resort has also moved the half-pipe to the bottom of Kangaroo and remodeled the mid-mountain Chalet to make it easier to move around inside.
"We didn't do anything really sparkly," Alpine spokeswoman Rachel Woods says. "It's the same old Alpine - same old mountain, same old snow."
Much the same thing can be said about the rest of California skiing and snowboarding this winter.
Source: SF Chronicle