A few weeks ago, the "new" ClickRewards wanted 900 ClickMiles for 500 US miles. Now, 500 ClickMiles gets you 500 US miles. (http://www.clickrewards.com/info/CRequestHandlerServlet?request=CRewardProductsByCa tegory&style=clickrewards&NavId=3108)

And if you were a ClickRewards member before, you get a 250 ClickMiles bonus for updating your account (bonus posts after your first purchase).

How many lives does this company have?

They almost have to improve the conversion rates just to win goodwill from (previously burned) customers.